Judging Makes You Think
*Or should I say being a judge
This weekend I was presented with an opportunity to help judge a student ad competition. The competition itself was run through DECA U, a " rapidly expanding, co-curricular, undergraduate business association with 2,000 engaged business minds spanning 16+ Ontario & Québec universities." I was recruited by my friend because of my enrolment in an advertising program, and it was a great opportunity, as it allowed me to really think about what I've learned in school over the last 3 semesters.
My friend was on the judging panel as well, because of his role and position (CFO) at a not-for-profit organization focused on helping those who have had their life change because of AIDS. Specifically the organization I Have Hope In The Fight Against AIDS is "dedicated to empowering and educating youth to engage as global citizens."
The competition itself had both a written and presentation component. I had more of a role in the latter. It was a long 10 hour day. I believe 15 groups presented in total, each with an allotted time of 20 minutes. This component alone gave me a better understanding and appreciation for judges and agency personal in larger competitions who have to not only sit through, but remember specific details from each group they see.
The best part though was feeling confident in my knowledge of advertising and what components should exist when creating a campaign. Therefore I felt good with the feedback I delivered to each group, because I knew it was based in what I like to think are industry standards.
Overall it was a great experience and I would love to do something like that again.