Increasing Consumption of Coffee to Augment Growth of the Global Instant Coffee Market
Instant coffee, sometimes known as decaffeinated coffee, powdered coffee, decaf coffee powder, and soluble coffee powder, is an artificially flavored beverage made from freshly ground coffee beans, allowing people to immediately brew instant coffee by pouring boiling water over the powdered or crystals and then gently stirring. The process of creating this type of coffee beverage is similar to that of coffee brewing, but unlike brewing, it doesn't require a lot of time to prepare a cup. It takes less than 10 minutes for people to brew their first cup of this kind of beverage.
Most coffee drinkers prefer this kind of coffee. This is because coffee is known to have a lot of health benefits such as reducing the risks of heart attacks and strokes and also promoting good blood circulation. Studies have also shown that people who drink more coffee regularly are less likely to suffer from certain kinds of cancers such as cancer of the uterus. Aside from these, coffee is also known to lower the chances of a person getting diabetes.
Increasing consumption of coffee is expected to propel growth of the instant coffee market. For instance, according to the U.S. Department of Agriculture’s Agricultural Statistics 2018, per capita consumption of coffee increased from 9.6 in 2011 to 10.2 in 2015. Similarly, in September 2019, McDonald’s India reported sale of 10 million cups of coffee since its launch in October 2013.
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