Understanding the effect of decoy: On the ideological level as in relation to relationships, or even purchasing choices, a sure way to protect oneself from the effect of decoy consists in having looked at one's own values and on one's own criteria of choice and a priori decision and to ensure that they have been established before being confronted with the least choice. Thus, we make sure, if not the objectivity, at least to fight in known territory, and not to have to accept as criteria what is imposed on us by others. Of course, to achieve this, having taken stock of your own beliefs, your own values and your own goals is essential. Link to article on LinkedIn in Comments below: 👇 #decoyeffect #decoypricing #pricing #entrepreneurlife #beyourownboss #productmarketing #userexperience #marketingstrategy #designthinking #marketingplan #price #pricelist #digitalmarketing #womeninbusiness #shoplocal #mompreneur #bosslady #businessowner #creativestrategist (at Bangalore, India) https://www.instagram.com/p/CA5OW4wnZOR/?igshid=1uoujhm8jiene