Day 27: Old money/Vintage
In the context of this TikTok trend, “old money” refers to a cohort of wealthy people with dynastic last names: think Rockefeller, Kennedy or Hearst. The goal of the “old money aesthetic” is to look like someone with generational wealth. Some of the inspirations for this look include Jackie Kennedy, Princess Diana, and the cast of Gossip Girl. Some of the clothing trends associated with this aesthetic include leather loafers, cashmere sweaters, pearls and designers like Ralph Lauren, Hermes, or Chanel. Link














