Dell visits China and starts the unprecedented price war
The computer at 2599 yuan " Specialize in " China
Dell CEO Mike and Dell appeared in Shanghai yesterday, this was the first trip to China that he appeared behind the mountain again. No one can expect, with the arrival of this legend commercial leader in advance, competition of low price has already been started - -The lowest computer up to 2599 yuan was rendered to the Chinese market on a large scale yesterday.
Dell " needs to be woken up "
A large number of computers of surprising and cheap Dell will only sell in China, these computers will not even have a host computer. Mike and Dell has sanctioned this plan in person, by keeping detering Lenovo, Hewlett-Packard.
The reporter finds, the ABC of grade of desktops of Dell at lowest 2599 yuan, specially directs against the bottom price of 2999 yuan of the Chinese market cheaper than Hewlett-Packard, it can meet most ground low-end demands, has even adopted the chip of Intel.
As the creator of Dell, 42 -year-old Mike and Dell once " retired " happily on beginning of this century ,It's a pity the fact proves, the far fierceness that imagines of the competition more than he.
In three, the fourth quater last year, Hewlett-Packard seized Dell " global maximum PC manufacturer " Title, more utilize last combat success. Lenovo Group of China is attempting to nibble Dell's share too after purchasing IBM PC.
"We need to keep alarming, need waking up. " Mike and Dell showed yesterday. He came out of retirement and took up an official post to take on again last year " The persons who wake up " Responsibility,it is and this time he which presume clear dates retired.
"The so-called position of the first place always changes to become, it is numerous to receive the first reason, perhaps it is some time the achievement is better, perhaps purchase leading to the fact the scale is expanded. " Mike and Dell says.
Lenovo is provoking the price war in U.S.A., Dell comes to new developing market to make trouble for Lenovo. While giving an interview, Mike and Dell is referring to China and India constantly.
So far, the Big Three of computer have a low price machine at less than 3000 yuan, check and balance more obviously each other, their competition has really realized the full coverage from advanced customer to the ABC of grade of customers, have covered the whole world in the battle field.
Sell the mode directly to households and become flexible in China
But on the Chinese market, especially the urban village not popularized in the computer yet, the Chinese brand has natural affinity, Dell wants to influence them, its difficulty is not second to Lenovo and enter U.S.A..
Dell had insisting on all the time in the past " The most direct sale " ,Phone and the network, the buyer can customize the computer according to different demands then wait to deliver goods, the intersection of Mike and Dell invent this kind of mode. But it has not seemed very popular recently, because Hewlett-Packard good at sale of store front seizes " global maximum PC manufacturer " Position.
Selling the mode directly to households and becoming flexible, especially people of the remote villages and towns of China are not used to the telephone and surf the Net to do shopping. Yesterday, Mike and Dell has not denied the possibility of making changes according to specific conditions. This implies Dell with Chinese characteristics " The localization " The way is about to appear.
"We need to open the increasingly many shop too. " What is interesting is, after Mike and Dell finishes saying this sentence, the public relationship officer nearby reminds and translates promptly, it is not " retail shop " ,Just " experience the centre " . Since last year, Dell has transplanted the mode which experiences the centre to China, the little such store front is actually before selling the products only one step away live.
At present, Dell has already set up such young shops in Chongqing and Nanjing, has also planned to open one more shop in Tianjin in March, and the introduction of ultra low price computer will accelerate the process of running a shop.
Compared with Hewlett-Packard, furthermore too Lenovo lets Mike and Dell take to heart. Last year, the multidigit Dell's high tube chose to jump to Lenovo, looked on as and was asked about the impression of this, Mike and Dell that always answered slowly has only said one sentence coldly: "You preferably go to ask them. "