We are very happy to find On the Fence making a considerable impact on youth voters, and to have the research that shows it!
Poll confirms web tool encouraged youth to vote
“More than 10,000 young people aged between 18 and 34 were influenced to vote in last year’s general election by the efforts of an interactive web tool designed by Massey University graduates.
A Horizon Research survey of voting behaviour at last September’s election showed that On The Fence was the most effective initiative focused on increasing youth voter turnout.
The survey asked eligible voters whether they were aware of the Virgin Voter Collective campaign to raise youth voter participation, and which initiatives influenced their decision to vote.
The survey, which had a margin of error of three per cent, showed that 33.500 eligible voters aged 18-34 were aware of the Virgin Voter Collective campaign with 31.7 per cent of them (or 10,619) influenced to vote by On The Fence.”