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Do you wish to develop a multimedia messaging app like Snapchat? But you don’t know about Snapchat in detail. Don’t worry! here we are to solve your problem. The article will cover every point of Snapchat you need to know before developing your app. First, you should know what Snapchat is.
Multimedia Messaging App Development Like Snapchat
Do you wish to develop a multimedia messaging app like Snapchat? But you don’t know about Snapchat in detail. Don’t worry! here we are to solve your problem. The article will cover every point of Snapchat you need to know before developing your app. First, you should know what Snapchat is.
What is the Snapchat App?
The Snapchat App is a multimedia messaging app that allows users to share images and videos. The images are usually short, self-destruct within seconds after being viewed, or the camera will deactivate. The most recent update to Snapchat has introduced a feature called Snap Map, which shows where someone else has been on the app at any given moment when using it as a GPS tracking tool. Snapchat also offers filters that overlay stickers and photos onto users’ photographs post-sharing.
It was developed by Bobby Murphy, Evan Spiegel, and Reggie Brown while they were students at Stanford University. Snapchat was released on July 1, 2011. It rose to prominence in 2013 when the app was rumored to have surpassed Twitter in daily active users and became the most downloaded free application in the App Store history.
How Does Snapchat Make Money? Business Model Canvas
Many companies have taken the initiative to create on-demand mobile applications like Snapchat, you should know how it works and what business model it follows. These things will help you to get challenging ideas while developing your mobile application. Let’s see the model canvas of Snapchat.
Key Partners
Snapchat community
Publishers, media companies
Investors
Key activities
Presenting platform where users communicate and share memories with friends with the help of images and videos.
Marketing
Public relations
Customer service
Key resources
Millions of daily active users
Lenses and Geofilters
Value Proposition
Communicate through unique lenses to make creative and fun photos & videos
Living the moment
Expressing yourself
Knowing the world
Creates Urgency
Private messaging through self-destructing messages. It means the content is deleted quickly after reading without privacy concerns.
Customer Relationships
Community-driven app with users creating and sharing stories and snaps,
Fun & friendly interaction with customers.
Machine learning technology to understand customer behavior better.
Acquisition & retention
Snaps are directly sent to users’ inboxes to keep updated with news and events.
The apps can run on both platforms, i.e., Android or iOS.
Customer segments
Advertisers and marketers
Young people aged 13 to 34
Cost Structure
Fixed costs- customer service, app development, and maintenance
Variable costs- marketing & development, Research & Development, Public relations, etc.
Revenue Streams
Advertising ( sponsored Geofilters and lenses, Discover)
User purchase
Partnerships
Channels
News apps
Blog Source: https://www.dreamsoft4u.com/blog/multimedia-messaging-app-development-like-snapchat
