The digital family is weak It is the hard wound that the new media content of the broadcasting and TV is deficient
The appearance of the new media of the broadcasting and TV, has brought the hope of rebuilding for the for a time quiet digital family.
A few days ago, the gentle wide news media group (hereafter referred to as SMG) of Shanghai Jointly announce in Shanghai to Intel Corporation, will launch cooperating deeply in an all-round way in the field of new media wide-band online TV, Intel will offer fund, technology, research and development of products,etc. for development of SMG wide-band online TV business to support, make the better online TV and broadcast the platform together.
From knowing live, Intel will provide funds of eastern wide bands of Shanghai of pooling SMG of about 12 million dollars to propagate Co., Ltd.. The insider of Intel shows, the cooperation of both sides is mainly in the form of fund investment at present, have not involved the products yet. Merit attention, until primary lofty tone only one month in cooperation at the both sides cooperation this, on March 7, 2008, gentle wide interdynamic Co., Ltd. of Shanghai of Intel and SMG jointly puts out the wireless interdynamic TV, and it is expected to lead China to enter to declare " TV 2.0 " Era.
Though both sides had already signed the cooperation memorandum in 2005, had never launched deep cooperation thick and fast as now does. As to this, the insider of Intel shows, both sides have been exchanging closely all the time over the past three years, canvassing the new cooperation mode in the field of digital family, both sides just accord with strength and carry on the mutual application of digital television of ground and development of the new media platform of future generation now, this is a judgement which is because of the market prospect to the new media of China of Intel.
The insider thinks, this is Intel in " jumps the platform joyously " Plan adjusting to its digital family's strategy after the blockage. And as solution manufacturer Microsoft, has choose the intersection of using motor and the intersection of broadcasting and TV and new media continue, drive on digital family boldly after baffling. Why apparatus manufacturers regard new media as one after another " Good medicine " ? What do they meet the real reason hindered in digital family? Can the new media help them to extricate oneself from a plight?
The new media's advantage appears gradually
Why did Intel and Microsoft both rather favour the new media? Insider analyze reason its whether new media occupy the advantage status gradually in Chiang Kai-shek, provider of content.
This insider represents, the new media has special meanings to the digital family. Though the digital family involves the surface very widely, concentrate on digital family's amusement mainly at present, and the new media is considered to be " The digital family recreation center " Support. The main media of the new media includes wired digital pay TV, mobile phone TV, IPTV, and SMG is that an only home of China has these three at the same time at present " Integrate and run the license plate " Content provider,have the advantage of being congenital. In a sense, it is not merely a content provider, it is one that integrates and runs the facilitator even more.
Good at grand network to do content, weight was transferred to making at the apparatus strategy once. In December of 2005, when making great efforts to produce the content in the new media, grand but developed " grand box " making people surprised . Though " grand box " Have got Changhong towards identical flattery of computer manufacturers such as China, Hisense's number, TCL, Tsing Hua Tong Fang,etc. at the beginning of listing, sign the sales agreement with the intersection of country and American, Su Ning also, a lot of insiders proposed at that time, should do the content well to design and make the empirical magnificence attentively while lacking the hardware, may lose more than gain otherwise. The fact later on has confirmed this statement quickly. In April of 2006, grand reputable executive vice president Ju HaiBin revealed that has already given up " grand box " clearly to the outside ,Its digital family planning comes to an end temporarily.
And compare with new media's form in close video websites in the unfortunate experience of the spring of 2008 " The cold current " . On March 20, 2008, State Broadcasting Film & TV Head Bureau releases >,25 websites order, stop the program of seeing and hearing, serve, 32 websites are warned and punished, 5 websites pointed out, engaged in qualification of Internet's information service and run program of Internet's seeing and hearing, serve without authorization, even is in the Chinese video and shares the potato network in primary position of the trade and has not escaped by luck either.
Website has cried for the video, but new media has smiled. Executive vice president of Alcatel of Shanghai Bell Wang Ying once predicted, it was the commercial stage of the small-scale of the online TV in 2005, 2006- it is large-scale commercial stage in 2007. With crystallization of SMG, China Telecom and China Netcom - -Gentle wide one hundred of Shanghai looks at the birth of the open company, the policy barrier of the new media is being broken gradually too, seeing and hearing of user used to it too towards three network ' Broadcast & televisison web, telecommunication network, Internet) Joint, 3 machine ' Television, computer, mobile phone) The interdynamic direction is developed.
As far as reporter know, by the end of March of 2007, user's quantity of China's wired digital pay TV is 14,490,000, compare 13,610,000 of the end of February, having increased by 880,000, the looks increases by 200,000 of quantity than the single moon of February, users develop and obviously raise speed. The growth of IPTV users is very considerable too, claim according to the report of the company iSuppli of market survey, by the end of 2007, IPTV users of China have been already up to 846,000, for just developing IPTV for two years, it is very fast that such growth rate should be said. Will it be April 10 2008, red flag Liu, vice chief engineer of China Netcom, in " the 2008 business and the intersection of industry and the intersection of chain and development forum, IPTV of China, " Have showing: "By 2012, IPTV users of China will be up to 35 million. " In April of 2008, China Mobile will start China 3G business formally, the insider thinks, the start of 3G market will bring the good opportunity to China's hand machine video development.
Under such a trend, Intel and Microsoft choose the new media of using motor to just drive on the digital family boldly naturally simultaneously. And so grand as to start once again in the near future " The digital family " Plan.
There is good reason for it to pay attention to the content
No doubt, the reason why apparatus manufacturers cooperate with the new media of the broadcasting and TV again and again because they attach great importance to the content of the digital family. A personage who is engaged in consuming the electron trade is on this explanation, because the content is deficient it was once a hard wound causing apparatus manufacturers to be baffled in the digital family in succession.
It is likewise March of spring, in 1999, Chairmans of Microsoft Bill and Gates had bringing his " Venus " Plan to come to China, and break and play fund of hundreds of millions of dollars at one blow and march toward the field of digital family high in spiritsly, however, stepped foot on the mire in the autumn of 2003.
As to " Venus " It is baffled that project, the incumbent grand president's Microsoft former president Tang Jun in China district says so: "' Venus ' planned, the reason why failed, in that the network environment at that time was not good, it is not abundant enough such as the content, content does not enter the box This makes the box become the empty box, become an ugly furnishing. "
See Intel again, it meets the trace with deficient content of deep burn-in too of reason hindered in the field of digital family.
In January of 2006, Intel released" jumped the platform joyously " Plan. Will it be November 2007, Intel the intersection of Chinese and Yang, general manager of district, chat admitting frankly to external world: "In China, digital family content little serving, improving, lacking, attracting various application of user,etc. reasoning cause develop blockage. " On December 14, 2007, Intel will give up " jump the platform joyously " according to news Application from digital family. As to this, the reputable products framework manager Zhao Jun of China district of Intel represent, because the unable support of link chain of the content, so must adjust its digital family planning.
Where to fall down, where to get up, Intel and Microsoft both know very well this reason.