Pepsi refrigerator display, 1966

seen from Czechia

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seen from Czechia

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seen from Germany

seen from Germany

seen from Czechia

seen from Switzerland
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seen from United States
seen from United States

seen from Czechia
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Pepsi refrigerator display, 1966
Shake ‘n Enjoy Devil Shake ❤️🧡❤️🧡❤️
Devil Shake was Pepsi’s attempt at competing with Yoo-Hoo in 1966. Then Pepsi and Yoo-Hoo agreed that Yoo-Hoo would produce Devil Shake. Yoo-Hoo received $1,000,000 from that deal. Devil Shake was edgy in how it marketed itself as “the glitzy new chocolate drink for people who are daringly different.” However, they stopped producing Devil Shake in 1967.
Bottle Photo Credit
Vintage Advertisement + History Credit
Can't Shake It Off
Vintage soda cans 1950s-1970s
(courtesy of Ally O’Keefe via Pinterest)
oreo shake!! this was too good to be true >.<