The New Age of Antiques
Diamonds & Rust is the creation of Jacob and Janelle Bannon. Being the vocalist, lyricist, and graphic artist for hardcore punk band Converge, Jacob and wife have passions for the arts. Including vintage art; they have been collecting mid-century and industrial furniture, taxidermy and clothing. Years after founding the record label Deathwish Inc., the couple open the shop.
Diamonds and Rust offer vintage and antique items alongside new items from companies and designers including Pendelton Woolen Mills, Field Notes Brand, Thomas Paul, Izola, and many more, which create the mixture of new and old.
Where Diamonds and Rust differs from other antique shops is their new age business style. They focus on connecting with the media and branding themselves.
With today’s technology and connecting culture, the need to compete is essential. More and more stores are opening online sites in order to reach customers in anyway possible. This is the same for antique shops. Having an online store gives a new outlet for users to shop.
Brick and mortar stores are being more obsolete as years go on because the advancement of technology is competing with time and efficiency. Online stores offer a quick and easy way to shop and find hundreds of items available. It is a way to create a new kind of shopping.
Diamonds and Rust online shop allows users to buy products whether it may be furniture, storage, clothing, textiles, lighting, “wild things”, décor, and much more through their outlet. The store is open 24 hours, 7 days a week, 365 days a year.
Another large part of connecting with customers through technology is social media. Social media allows potential customers to interact and share information fast and in volume. This is a great aspect for a shop like Diamonds and Rust because technology word of mouth is a powerful thing. Technology word of mouth meaning sharing a Facebook post with your 1,000 friends, retweeting photo with your 600 followers, or liking an Instagram for your 400 users to see. Diamonds and Rust uses social media in this way as a free guide to the viewing public.
http://diamondsandrustshop.com/collections/decor
@Diamondsandrustshop
Instagram.com/diamondsandrustshop
https://www.facebook.com/DiamondsandRustShop
Diamonds and Rust warehouse and studio space is located at 100 Cabot Street in Beverly, MA.