Lady Gaga teamed up with world renowned photographer Steven Klein for the commercial of her first, and the first ever black fragrance “FAME” back in 2012. The flacon with metallic claw-like cap was designed by Nick Knight, inspired by Gaga’s Grammys egg-shaped vessel.
Styling by Brandon Maxwell and Sophia Phonsavahn. Hair by Frederic Aspiras. Makeup by Tara Savelo.
Firstly, Gaga poses head-to-toe in black latex. The liquid-like catsuit and opera-length gloves were custom created for the campaign by Latex-specialized designer Jac Langheim.
Her light-catching black latex hat and velvet mask are custom Philip Treacy...
...while her chunky sculpted platform boots are custom Atalanta Weller.
The heels are made of leather and latex with a hand-painted finish. “Fame is an illusion. If you really want it, anyone can have it”.
Risqué is not enough. All the male models wear wearable sculptures by Dutch sculptor and designer Rein Vollenga which were produced by Haas Brothers. “Everything I make is one-off, and I also don’t really have a concept. I collect a lot of objects that I find in the streets, or in supermarkets, or in party stores, and I always scan everywhere when I’m walking outside. To me, the objects that I collect are quite ambiguous.” Rein says.
The underwear of the models are by Male Power and the fingerless gloves by Skingraft.
Gaga wears nothing but a few drops of “FAME” and a custom black molded rubber mask by Jac Langheim.
The shoes in this scene are the Pleaser Dagger-01 black patent pointed-toe pumps with silver metal heel.
While emerging out of a giant black mouth-shaped bath tub, Gaga wears a black liquid dress was custom made for her by slime artist Bart Hess.
Her black crown was custom-made by Los Angeles-based sculptor and special effects costume designer & fabricator, Salvatore Salamone.
The crown, an exclusive photo of you can see above, is an aluminum and foam frame covered in aqua resin then coated with black epoxy.
Here the dominatrix wears a custom made silicone rubber cropped V-neck top and maxi skirt with asymmetrical back zipper & slit combo by Rachael Barrett.
Her platform lace-up ankle boots are by Pleaser.
The models on the left wear underwear by Male Power and the aforementioned custom headpieces by Rein Vollenga x Haas Brothers.
The models on the right don headpieces by Jacob Roanhaus and red Diana Do capes, everything custom-made for the “FAME” commercial.
Next, Gaga is seen wearing a black laser-cut sheer dress, custom made for the commercial by Jakarta-based couturier Tex Saverio.
Love this look! Gaga kisses her obedient men while rocking a black cut-out bodysuit from Mugler’s Spring/Summer 1991 collection.
The model on the left rocks S&M rope as a top and the Black Drop mask, a custom creation by Joji Kojima.
This fit young man is wearing one of the Rein Vollenga x Haas Brothers mask that was paired with a pair of black pants by Perry Ellis and long leather gloves by Skingraft.
Gaga has personally asked the famous Dutch lingerie designer Marlies Dekkers to create an exclusive bra specifically for the commercial.
She requested a black crystal-studded piece that embodies the power and creativity she stands for and that still carries the marlies|dekkers stamp she loves so much.
Marlies has chosen Swarovski elements as a partner for this project and this is the result: one-of-a-kind “FAME” bra, a customized version of the well-known Space Odyssey bra.
Her black fox tail trim cape is signed by Adrienne Landau.
Always had the urge to show you these! Gaga’s eccentric pair of sunglasses for this scene were fruit of the collaboration between MYKITA and Rad Hourani. The Rad shades boast an oversized, shield-like shape.
Her black leather platform wedge ankle boots are made by Giuseppe Zanotti.
The last look features a custom-made beaded stiff mesh neckpiece by Alexis Bittar. Plus “Tears of Belladonna, crushed heart of Tiger Orchid with a black veil of Incense, pulverized Apricot and the combinative essences of Saffron and Honey Drops.”
