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Lease, Don’t Buy Software

In the midst of the digital phenomena, I've come to realize that many businesses, especially SMEs, are asking their prospects and customers to communicate with them through social media and the internet. Why? Because it's either cheap or free. But for the past few years, people have begun to get irritated because requests for information and complaints have to be done by tapping their phones. Entire conversations require the customer to tap, tap, tap and tap. Remember, most of our customers today use their smartphones in almost everything. This is where "The Power of the Human Voice" comes into the picture - again!

Every SME business needs a telephony solution or a call center software system. Unfortunately, they range between $10,000 to $50,000 for a small set-up, and upwards to $500,000+ for a 150-seat version. No SME is ever going to pay for something that will take it 99 years to return back his investment, not considering hardware and labor costs. So, what's a small business owner have to do?

I began helping GOautodial Inc., a Filipino company, in 2012. I left 3 years later and two months ago, went back to them to pursue what we all started - continue giving the power of a large call center system to the small business owner at a fraction of the price. That fraction todays is as low as $35 per seat, per month. In short, LEASE DON'T BUY.

This is not a cloud service or software that you access from the internet. The entire call center software system is remotely installed in your servers - everything you need to run your sales, marketing, customer service and support. In return, you pay each user-account every month. And here's where the power is given to the small business owner: start and stop, anytime.

What does "start and stop, anytime" mean? For example, you run a customer "Win Back" campaign by conducting sales calls or telemarketing, readying your customer service team to anticipate customers calls, making sure your support team can assist in any technical matter, upselling, lead generation, etc. After three months, you want to stop your "Win Back" customer campaign. Fine. Stop paying GOautodial. Then, after your detailed assessment and evaluation of your "Win Back" campaign, you decide to create another customer campaign and begin this three months later. Fine. Start paying GOautodial again. Then, stop. Then, start again. Then, stop. And endlessly it goes.

No white elephants for the small business owner. No one-time, big-time cost on the software. Lease, don't buy. No long-term contracts that force you to pay regardless if you use it or not. No cash deposits that some vendors require as if telling you, "I don't trust you. So, pay a hefty deposit in case you don't pay us." Of course, there's a set up fee because we really do set it up for you - it's not DIY thing. But that's it!

So, can you imagine running your sales, marketing, service and support "human voice" customer campaigns using the power that only large call center companies have, at a "real" fraction of that cost? Don't imagine it anymore. It now exists with us.

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P.S. Even Microsoft now allows you lease their Office software, which resides in your computer and not just cloud access.