Do you think the future of digital signage is in customer interaction?
Yes! The future of digital signage is in cutomer interaction. Apart from the regular means to interact with the customers, businesses are trying new ways to interact with the customers. Retailers have used digital signage for intereactive with customers. They have also tried to make the digital signage interactive using beacon technology. Beacon technology, presents the most compelling opportunities for digital signage. If a customer has bought a new dress, the the nearest digital signgae will display offers on the jewelry that will match with the dress. Digital signage is used to prompt customers to check their phones for the latest offers. Beacons can create dynamic, personalised and relevant displays that are designed specifically to increase the curiosity of a particular customer. A shopper could be informed of the new arrivals while the other customer could be notified of any sale which is going on depedning on their preference. To know more on how companies are using this technology in combination with digital signage, read - Why Beacon Technology & Digital Signage Are A Perfect Fit
Do you think the future of digital signage is in customer interaction?