#digital-physical

[ux-bucket-blog]

UX IRL: Syncing the Online and Offline Experience

As technology and real-life interactions converge, the digital-physical blur is transforming how people experience the world. Keep reading...

[thinkvr]

Digital-physical convergence brings customer experience to new levels

Disney's personalized, waterproof wristbands employ radio frequency (RF), or Bluetooth technology. Adults can use them to make payments, open hotel room doors and provide their children with set spending limits.

Disney isn’t the only pioneer blending the distinctions between online and offline. Major League Baseball (MLB), National Football League (NFL), Macy’s, Starwood Hotels & Resorts Worldwide and Starbucks are also engaged in similar multi dimensional experiences.

MLB and NFL will feature iBeacon enabled experiences for fans in stadiums within the next year, offering ticketing, directions, location related videos and discounts and other features. Unique Experiences Burberry will have radio frequency identification (RFID) chips attached to clothes that prompt related photos and videos when the clothes are brought near screens in fitting areas. Lowe’s has a smartphone app for finding where a product is in its store, Starwood enables guests to unlock hotel room doors with their smartphones and Starbucks allows payment via Square or Apple Passbook apps.

(via Oh Boy! Disney Bridges the Physical-Digital Divide)

[thinkvr]

… business moments are specific transient opportunities—sometimes only a second or fraction of a second and spanning multiple channels and ecosystems—that illustrate how people, businesses and the Internet of Things interact. They represent moments of untapped opportunity and they can rapidly change the dynamics across industries.

Jorge Lopez, Gartner

The convergence of people, business and things across physical and digital worlds will disrupt exiting business models.

Doing Business in a Digital Moment

[embedded-design]

Gartner sees a 30-fold increase for the IoT by 2020

The Internet of Things (IoT) is forecast to reach 26 billion installed units by 2020, up from 0.9 billion just five years ago. According to Michael Burkett, managing vice president at Gartner, the IoT will impact the information available to supply chain leaders and how the supply chain operates, depending on industry.

“It’s important to put IoT maturity into perspective, because of the fast pace…

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[thinkvr]

Walmart is investing in all channels all the time

--CEO Bill Simon at the Goldman Sachs Global Retail Conference

Digital-physical convergence projects that Wal-Mart has launched in the last 12 months include:

Ship from store has recently gone from the pilot phase to a broader rollout.

Pay with cash for online orders.

Lockers in stores. Customers can order online and then go their store locker to pick up items.

Scan and go mobile payment. Self-checkout by a customer using a smartphone.

Store-specific mobile app.  Tells shoppers what specials are available in a specific store on a specific date.

Same day delivery. Up and running in San Francisco for groceries.

Non-traditional loyalty marketing program. Uses multiple data sources to produce a multi-dimensional view of individual shoppers and customer segments. It pulls and aggregates data from Sam's Club, walmart.com, traceable tender in Walmart stores, and data from suppliers.

Inside Walmart's Digital-Physical Convergence Strategy | Retail Best Practices | RIS News

[thinkvr]

City University London explores multi-sensory human communication via mobile

This chemical pack, attached to a phone, can transmit smell over the Internet --  an example of how smart phones can go beyond audio and visual senses to engage other senses. 

Now under development:

Wearable technology to provide trading executives with real-time data 24 hours a day.

An advertising app for a restaurant that allows you to smell the food.

Technology that triggers smells in your room as a reminder to take medication

Sending hugs to your children when you're on the road through pj's and jackets!

There's a limit after all to how much information you can absorb looking at a screen.

via ComputerWeekly 

[thoughtstrudel-blog]

Jay-Z, Bing and a Korean supermarket in a subway station.

via @evaschulz

What makes this particular campaign so fascinating in my eyes, is it's clever connection of the real world with the digital world. Real stories find their digital counterparts and vice versa.

Building on this relationship in a playful could turn out to be a smart way to bringt non-early-adopters to try out new forms of interaction, people have never tried before. Although the story is quite a different one, the video from Bing also reminded me of a recent idea from Tesco, in which they built a virtual supermarket selling 'real' products-right into a subway statio

The 2nd project is a whole lot different and yes -Korea surely is a special market, but the playfulness in the relation of virtual and physical objects is similarly exciting in both projects. Maybe not.

Exciting times we live in.