#digitalbeyonddesign

[sustainablemrk]

Sounds sinister but it’s something that restaurants have known forever... word of mouth is key and it’s now online. Friends sharing with friends may be harder to track but they have the strongest impact. By creating content that is easy to understand, relatable, with a clear call to action, you’re making yourself more “share worthy”. Make sure your posts are clear, your profile is easy to understand with all the essential info, and your website is up to date. To learn more about #darksocial and how SustainableMrk and @torontocommon can help contact us at [email protected]. #digitalbeyonddesign #socialmediamarketing #onlinemarketing #wordofmouthmarketing

[sustainablemrk]

For the average restauranteur this may sound defeating but it’s actually an opportunity. For too long restauranteurs mostly chase the same low hanging fruit. The people that look to try new things. Which is actually just one segment of the population. What @torontocommon targets are the habit formers. People that make their decisions carefully, need a little push to try but because they need that extra effort, they’re more likely to stick to what they know. Not only do we lower the risk of trying with competitive, all in one pricing, but we also offer a larger variety of regular menu items which means guests become more familiar with your menu. While there’s definitely a group of restaurant hoppers out there, there’s also a lot of safe and steady customers. The great thing about Toronto Common is you don’t have to choose. Use your off-peak nights to bring in new faces and keep your busy nights as is. To learn more about Toronto Common send us an email at [email protected]. #restaurantmarketing #digitalbeyonddesign #marketing101 #winningnewbusiness (at Toronto, Ontario)

[sustainablemrk]

The first part is spot on, the second, not so much 😂. Likes are a poor measure of social media success if your goal is driving traffic to store and sales... not because people want to make you feel bad, but because they don’t want to think too much about posts. We’ve worked with many business that have lots of likes but are unable to convert likes into store traffic. The main reason being that most people tend to like what they know, what’s safe, and what’s socially acceptable. Their followers will see their likes and they don’t want to be judged. However, safe posts are poor motivators of sales as they are usually safe because they’ve been posted in different variations a million times. A girl holding a cup of coffee with a plant somewhere in the background is a safe photo to post but tells the viewer very little about the business. If the user is scrolling quickly it’s an easy like but it’s also not very memorable. And while more likes may often seem better, it can skew valuable feedback you could be getting from your social media engagement on what your real audience is interested in and values. A small audience of real customers can often be far more valuable because their engagement tells you what they’re willing to buy and can help determine what to invest in. False likes can make analyzing that data more difficult. To learn more contact us for our January social media workshops. #digitalbeyonddesign #socialmediamarketing #marketing101 #restaurantmarketing

[sustainablemrk]

@torontocommon has over 7,000 followers on instagram (all organic) and just under 400 on Facebook (also all organic) but when it comes to driving immediate traffic to our website and ticket sales Facebook still comes out ahead. Numbers can be deceiving on social media. Instagram is great for building awareness. People like to browse Instagram for ideas but because you cannot click on links, and information is limited, and we’ve found it to be a poor driver of immediate sales tho we often see people follow us on Instagram or check Instagram to get an idea of what we do. It’s important not to only invest in one channel and accommodate for multiple forms of engagement. Luckily Instagram easily populates to other services including Facebook. #dontputallyoureggsinonebasket #numberscanbedeceiving #socialmediamarketing #marketing101 #digitalbeyonddesign

[sustainablemrk]

What do @torontocommon events and Star Wars have in common? Both have been known to sell out months in advance. We have seen some of our events sell out as early as 3 months before the event date. In today’s highly volatile business environment, steady and predictable is one way to mitigate risk and plan for growth, especially when our events are designed to attract new business instead of repeating the same customers with more and more over the top and costly events. Repeating the same event, designed to give new customers a great first experience is a great way to ensure a steady group of new business each month. Contact us at [email protected] to learn more. #digitalbeyonddesign #marketing101 #restaurantmarketing #newbusiness (at Toronto, Ontario)

[sustainablemrk]

What is changing consumer behaviour and how does it work? Changing behaviour often gets a bad rap, it sounds manipulative, it sounds controlling but really it's mostly about giving the right people what they want in a way that's manageable for your business. Not everyone will take you up on the offer but if the offer is setup correctly, those that do are worth the investment. Sometimes that's a repeat visit, sometimes it's an increased spend but rather than blanketing an offer to everyone regardless of behaviour, this type of marketing rewards the behaviour you're seeking. #marketing101 #digitalbeyonddesign #digitalmarketing #loyaltymarketing #socialmediamarketing

[sustainablemrk]

@foodandwine magazine confirming what we long suspected. Restaurants need to stop playing hard to get and start thinking of creative ways to be more accessible while minimizing costs and risks. Whether you like it or not, the average customer is simply busier and has more choice than ever before. All that choice means while a hard to get table may have a certain allure, our day to day lives just do not have the time for exclusivity, especially if you're a higher-end restaurant catering to a more affluent clientele. Being accessible while maintaining brand quality can be done and needs to be done because executives, working professionals, influencers, and just about everyone these days is being asked to do more in a day with less than ever before. And the audience with both time and money to chase tables is getting smaller and smaller. This Food and Wine magazine article (http://www.foodandwine.com/blogs/what-do-when-you-cant-get-reservation) is tell their audience ways to circumvent the system but we think restaurants need to be smarter about their systems. #restaurantmarketing #marketing101 #knowyouraudience #digitalmarketing #digitalbeyonddesign

[sustainablemrk]

Location, location, location! Tip for all those marketing with Instagram stories, adding location to your posts can increase your views. Location tags are being added to larger feeds. For example this post was tagged with the specific location for Boxcar Social Riverside but was added to the Toronto Story feed. Not all location tags show up in feeds, Instagram is clearly using some form of algorithm but we've seen Toronto Story, as well as Canada Story and some area specific feeds as well. We're hoping they'll even eventually add geo targeting... if they're not already 🤔 For more info on industry tips, changes, and strategy visit sustainablemrk.com. #digitalmarketing #digitalbeyonddesign #instagrammarketing #instagramstories #socialmediamarketing (at Boxcar Social)