#digitalblonde

[digitalblondemoments]

Karen’s SXSW Schedule

Here is a summary of the sessions Karen attended at SXSW along with links to additional resources and articles about each talk. You can ask Karen any questions via Twitter @digitalblonde 

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THURSDAY #SXSWedu Closing Programme

Connected Learning Mimi Ito http://schedule.sxswedu.com/events/event_EDUP991212 Brain-Focused Strategies for Learning and Living Goldie Horn http://schedule.sxswedu.com/events/event_EDUP991266

Education Re-imagined Sal Khan http://schedule.sxswedu.com/events/event_EDUP991198

Links to resources about this session

https://www.youtube.com/watch?v=JC82Il2cjqA

http://impactnews.com/blogs/sxsw-education/closing-program-at-sxswedu-emphasizes-connectivity,-social-a/ 

http://christinemcglade.com/technology-learning-move-variable/

http://clrn.dmlhub.net 

Links to other talks by the speakers

Sal Khan - http://www.ted.com/talks/salman_khan_let_s_use_video_to_reinvent_education?language=en

Goldie Hawn - https://www.youtube.com/watch?v=1OdBXGHwNCk

Mimo Ito -  https://www.youtube.com/watch?v=HF5pxnXwMBY

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FRIDAY #SXSW Interactive

Neuroplasticity and Tech: Why Brands Have to Change http://schedule.sxsw.com/2015/events/event_IAP33111  Dan Machen, Felix Morgan #neurobrand 

http://marccurtis.tumblr.com/post/113877884141/im-with-stupid-neuroplasticity-and-brands

http://austin.ipa.co.uk/post/113600524958/neuroplasticity-and-tech-attention-divided

https://www.youtube.com/watch?v=lpMkvg5TOCo

http://wallblog.co.uk/2015/03/17/first-tip-toe-in-a-conversation-that-brands-need-to-have/?utm_content=buffer7487d&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer

http://www.slideshare.net/felixjmorgan/neuroplasticity-36946250

https://www.youtube.com/watch?v=dAIQeTeMJ-I

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The Art and Science of Shareability http://schedule.sxsw.com/2015/events/event_IAP44541 BuzzFeed #Shareable

http://lighthouseinsights.in/the-art-and-science-of-shareability.html/

http://tech.co/5-essential-aspects-content-according-buzzfeed-2015-03

http://blog.accesspr.com/2015/03/sxsw-art-and-science-of-shareability/

https://storify.com/jon_bedford/sxsw-notes?utm_content=storify-pingback&utm_source=t.co&awesm=sfy.co_f0P86&utm_campaign=&utm_medium=sfy.co-twitter

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McDonald’s Pitch Session: Restaurant Experience http://schedule.sxsw.com/2015/events/event_IAP996788 #mcdonalds

http://www.chicagotribune.com/bluesky/originals/chi-sxsw-mcdonalds-bsi-20150315-story.html

http://www.adweek.com/news/technology/mcdonalds-played-game-shark-tank-sxsw-and-heres-winner-163480

http://www.cnet.com/uk/news/shine-up-the-arches-mcdonalds-and-the-quest-to-go-digital/

http://www.brandchannel.com/home/post/150315-SXSW-2015-Brand.aspx

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SATURDAY #SXSW Interactive

Designing for the Mind http://schedule.sxsw.com/2015/events/event_IAP35861 Nathalie Nahai, Nir Eyal, Roger Dooley #DesignMind

http://www.neurosciencemarketing.com/blog/articles/designing-for-the-mind-sxsw-2015.htm

http://www.slideshare.net/RogerDooley/designing-for-the-mind-sxsw-2015

http://www.slideshare.net/nireyal/hooked-model

http://www.slideshare.net/nathalienahai/sxsw-designing-for-the-mind-ethics-of-persuasion

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The Future Role of Tech in Dining and Food http://schedule.sxsw.com/2015/events/event_IAP43201 David Chang, #momotech #SouthBites

http://www.entrepreneur.com/article/244029

http://www.scribblelive.com/Event/Live_Reporting_from_SxSW/152384811

http://www.theguardian.com/technology/2015/mar/15/how-the-internet-made-the-worlds-food-taste-the-same

http://nrn.com/technology/most-popular-stories-restaurant-industry-taps-tech-sxsw

http://www.marketingmagazine.co.uk/article/1338072/foodtech-sxsw-savoury-side-silicon

http://www.bizjournals.com/newyork/blog/techflash/2015/03/david-chang-momofuku-maple-food-delivery.html

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How Food and Drink Drive Urban Planning Today http://schedule.sxsw.com/2015/events/event_IAP43486 Matthew Goodrich, Richard Martin, Sean Brock, Tyler Niess #SouthBites

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SUNDAY #SXSW Interactive

Grocery Wars: The Future of Buying Food http://schedule.sxsw.com/2015/events/event_IAP34122 Addie Broyles, Phil Lempert #SouthBites

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The Rise of the Social Robot http://schedule.sxsw.com/2015/events/event_IAP39489 Alex Reben, Andra Keay, Mark Stephen Meadows, Tiffany Shlain #robots

https://www.youtube.com/watch?v=owoKAzD-Ues

http://areben.com/project/boxie-the-story-gathering-robot/

https://www.youtube.com/watch?v=5wHc8xBPhFo

https://vimeo.com/92701946 

https://vimeo.com/97561017

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AI, Immortality and the Future of Selves http://schedule.sxsw.com/2015/events/event_IAP996157 Martine Rothblatt #futureself

http://sxsw.co.uk/interactive/news/2015/recap-martine-rothblatts-keynote-sun-march-15

https://www.youtube.com/watch?v=4NkbnPv1d5M

http://tech.blog.austin360.com/2015/03/15/sxsw-keynote-martine-rothblatt-on-ai-immortality-and-the-future-of-selves/#__federated=1

http://rt.com/usa/229811-mind-clones-robot-afterlife/ 

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A Curious Mind: Inspiration for a Creative Life http://schedule.sxsw.com/2015/events/event_IAP43361 Brian Grazer #curiosity

https://storify.com/jon_bedford/sxsw-notes?utm_content=storify-pingback&utm_source=t.co&awesm=sfy.co_f0P86&utm_campaign=&utm_medium=sfy.co-twitter

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Inc. Presents: The Honest Company http://schedule.sxsw.com/2015/events/event_IAP996690 Brian Lee, Jessica Alba, Lindsay Blakely #honestco

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MONDAY #SXSW Interactive

The Language of Food: A Linguist Reads the Menu http://schedule.sxsw.com/2015/events/event_IAP997435 Dan Jurafsky #LangofFood

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An Interview with Yik Yak's Founders http://schedule.sxsw.com/2015/events/event_IAP44342 Brooks Buffington, Tyler Droll #SXSWYik

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Everything Eric Ries Has Learned Since 2011 http://schedule.sxsw.com/2015/events/event_IAP43059 Eric Ries #Lean

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TUESDAY #SXSW Interactive

PanelPicker Tips for Success http://schedule.sxsw.com/2015/events/event_IAP996944  #sxswpptips

-------------- Better and Faster: Predict Opportunity & Win in 2015 http://schedule.sxsw.com/2015/events/event_IAP996685 Jeremy Gutsche #TrendHunt

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Media, Tech and What's Next? http://schedule.sxsw.com/2015/events/event_IAP996702 Pete Cashmore, Mashable #cashmore

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Moonshots and Reality http://schedule.sxsw.com/2015/events/event_IAP996703  Astro Teller, #Moonshots

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Other things of interest at SXSW GE BBQ Experiment

http://www.fastcocreate.com/3043546/sxsw/how-ge-plans-to-change-bbq-by-using-data-at-sxsw

https://www.youtube.com/watch?v=4DLiCCbaY8E

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McDonald’s as the Food Sponsor

http://techcrunch.com/2015/03/18/money-cant-buy-everything/#tmhmdj:WCOh

http://www.adweek.com/video/advertising-branding/amazingly-everyone-loved-mcdonalds-sxsw-food-truck-well-except-all-other-food-trucks-video-163501

http://www.cnbc.com/id/102508024

http://nerdgeist.com/2015/03/04/mcdonalds-makes-its-debut-at-the-2015-sxsw-interactive-festival/

http://www.thedrum.com/news/2015/03/06/mcdonald-s-criticised-glib-slownewsday-response-sxsw-band-query

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Robot Petting Zoo

http://techcrunch.com/2015/03/18/the-sxsw-robot-petting-zoo-displays-robots-that-help-humans-survive-natural-disasters/

http://www.inc.com/associated-press/flying-cars-robot-petting-zoo-south-by-southwest-time.html

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Robot Potest

http://techcrunch.com/2015/03/14/anti-robot-protest-held-at-sxsw/

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Chef Watson

http://sxsw.co.uk/interactive/news/2015/recap-how-chef-watson-changed-way-we-prepare-food

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Meerkat App

http://www.adweek.com/news/technology/meerkat-could-restore-faith-sxsws-startup-magic-163547

https://econsultancy.com/blog/66225-is-meerkat-the-next-big-thing-in-social-media/

https://www.youtube.com/watch?v=GeeXNkFYAwY

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iBeacons

http://www.bbc.co.uk/news/technology-31883643

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Summary TV Coverage

http://www.bloomberg.com/news/videos/2015-03-16/what-s-hot-and-buzzing-at-this-year-s-sxsw-

http://www.bbc.co.uk/iplayer/episode/b05p2f8h/click-21032015

[digitalblondemoments]

[digitalblondemoments]

Where can you hear us speak?

Want to listen to @DigitalBlonde speak over the coming months? We are booked to attend and present at these events:

London Restaurant Network Breakfast Friday 4th April 

Hotelympia 2.30pm Tuesday 29th April More Details Allegra Food Strategy Forum 19th June

[digitalblondemoments]

What on earth is this doing in our food marketing course? Snuck it in when @DigitalGinge wasn’t looking —> #FoodNotWigs

We launch our new course tomorrow in London. Very excited about running the day with with @DigitalGinge. She is going to “Rock It Like a Red Head”

[peterrconsulting]

Fascinating insight into chef's use of social, full of surprises. Had an interesting chat with @DigitalBlonde about what these statistics mean for the industry. You can request a copy of the report by emailing her [email protected]

[digitalblondemoments]

#FoodPorn I have wanted to write a book for a while now. Naturally through my job I am very much interested in the relationship between food and social conversation and how it impacts behaviour. One morning whilst on a train from London to Yorkshire all the pieces fell into place and my book idea was formed. So now begins the fun, time to undertake the research for —-> #FoodPorn

The book #FoodPorn will be published in summer 2014. However as this is a ‘social’ project the book research and content will be shared as I myself discover more about the topic. Interviews will be podcasted, research will be ‘Slideshared’ and debate will be encouraged via Twitter and Google+. I’m sure I will share a blog or two as well ;-)

The book consists of 12 chapters starting with fine dining and finishing on food poverty. At some point soon I will share the key areas I will address in the remaining ten chapters. For now though, here are some of the topics in my plan … .

What is a real food community?

Does a food trend drive social conversation or does social drive the food trend?

Are chefs social media heroes?

Was it Grandma or Sorted Food that taught you to cook?

Can you tell someone has an eating disorder by their Instagram feed?

Children, social media and food - why we should be concerned

Campaigning for 'better food'

Will social make us healthier?

I have a number of ideas for academic research and am currently seeking university support. I am also keen to meet, interview or debate with anyone who feels they have something to contribute. I'm also looking for chefs to help make the book look beautiful and create an inspiring dish for the image on the front cover. You can email me [email protected] or reach me on Twitter digitalblonde

[digitalblondemoments]

In the last week I have done a lot of speaking, in fact five sessions in London and Poland ranging from

#FoodPorn

Foodservice and digital

Chefs and social

B2B sales leads from social marketing

Hotel marketing - the link between experience and conversation

I have uploaded a couple of the presentations to my Slideshare account. If  you are an FCSI EAME member and would like the others please get in touch [email protected]