According to Forbes.com, there are 5 Digital Marketing mistakes that every business should avoid making. These are: 1. Not setting goals: Before you execute your digital marketing campaign you need to establish your business objectives, then set measurable goals for each objective. 2. Not using your analytics: Analytics are a great way to see how effective your campaign is and where you could make improvements.Not utilising this information may hinder the success of your business. 3. Forgetting to test: On-going testing is important, this includes regularly checking your analytics will allow you to continue optimising your campaign. 4. Embracing every new trend: Yes it is important to keep up with trends and changes in the industry. However, it is better not to embrace a trend than to jump on one you do not understand or have the time for. Don't over complicate your digital marketing campaign. 5. Don't target everyone: You should be targeting the audience you want to attract, not trying to make yourself appealing to everyone. Get to know your target audience and adapt to suit them. Read more here: https://www.forbes.com/sites/gabrielshaoolian/2017/09/08/digital-marketing-mistakes-what-to-avoid-when-it-comes-to-marketing-your-brand-online/2/#4c2d819d3e11 For help with your Digital Marketing, come to Lisa Thomas Writing and Digital Marketing Services. #DigitalMarketing #DigitalMarketingMistakes #DigitalMarketingErrors #DigitalMarketingFail