#digitaltransformationroadmap

[jackseo]

Digital business transformation is the buzzword going around the board meetings of several companies out there these days. It’s what the top brass of organizations are all talking about.

Whenever we talk about digital transformation strategy, we immediately associate the roles & responsibilities associated with implementing it with high-level executives. On the other hand, CEOs and CXOs are seen as the visionaries who think through digital transformation success factors and implement them seamlessly.

[designledtransformation-blog]

MOBILITY-AS-A-SERVICE SOLUTION

Customer

One of the leading automotive leasing companies in Europe

Business Needs

Taping new customers in the existing market and entering new markets by offering diversified mobility options

Being recognized as a Mobility-as-a Service (MaaS) provider by adding e-bikes and e-scooters to its existing 4-wheeler leasing portfolio

How we Addressed the Business Needs?

We took the Alvarium approach to scale the customer’s existing leasing platform to support mobility portfolio expansion, and entry to new market.

Customer Stakeholders –  Phase  1-  Head of Growth and New Initiatives, Category Head, Chief Digital Officer, Select Potential Lessee

Phase  2-  CDO, Operations Head, Enterprise Architect

Alvarium Stakeholders –  Leasing Domain Expert, Automotive Supply Chain Expert, User Experience Architect, Enterprise Architect, Business Analyst

Our Design-Led Thinking Approach

Interviewed relevant stakeholders to discover their business needs, challenges, and expectations

Studied the user behavior and expectations by interviewing select potential lessee

Assessed existing digital leasing process and carried out GEMBA walk to understand end-to-end process from leasing a vehicle to surrendering a lease

Presented, brainstormed and ideated on multiple options to enable new portfolio, and enhance user experience in the workshop setup

Brainstormed new features to be implemented, prioritized the requirements basis business urgency and impact, and crafted digital roadmap

Carried out implementation projects as per the digital transformation roadmap

Key Solution Highlights

Enhanced back-office software to support fleet management, quotation and contract management for new portfolio

Applied new integration points to enable seamless data exchange and collaboration with partner

Implemented front office applications for internal users, partners and customers

Business Benefits

Entry to 3 new European markets having two wheelers dominance for short commutes

20% increase in new customers in existing market, triggering 7% increase in revenue

15% increase in revenue due to upselling