The Impact of Japanese Tourism on Australia
The Impact of Japanese Tourism on Australia - Without a doubt, Japanese tourism to Australia is the most popular topic in the history of the industry. The ski fields open in both countries at the same time and, in a matter of a few hours, thousands of Japanese are playing in the white powder while others are soaking up the green and the heat. When they are not doing that, they are buying up the shops or trekking through the desert or cycling around the coastline. They fly Australian planes, eat Australian food, stay in Australian hotels, and have warmth and welcoming smiles thrust upon them by people who depend on this traffic for their livelihood.
Never has there been such a substantial number of higher spending international tourists. In a word, they are "different". There are many virtues about being different but, equally, there are some negatives. Certainly, the industry that has been so dramatically affected by the rise in popularity of Japan as a holiday destination for the Japanese is the Australian tourism industry. It is, indeed, rare for a country's industry to be so affected by just a single market.
Historical Overview of Japanese Tourism to Australia
Australia and Japan, despite their geographical proximity, have only had direct contact, including increased people-to-people exchange, for less than 60 years, post-World War II. The number of Japanese tourists coming to Australia has dropped in response to natural disasters, diseases, changing world economic circumstances, and terrorist acts. Research exploring Japanese mass tourists' travel behavior is available, with more to come as scholars seek newer subjects and changes to existing traveler behavior. Marketers and industry members seek such information to keep in touch with the Japanese travel motivations. Issues raised in recent years promise to be challenging for marketers and government organizations seeking to attract diverse worldwide visitors to Australia post-Olympic Games.
