seen from China
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U.S. shoppers research online before visiting stores
11/04/2014
Displaydata revealed four key areas in which the rise in ecommerce has created new expectations for omni-channel consumers shopping in stores: consistency, availability, knowledge and personalization.
Although 83% of consumers from the Displaydata survey of 1,000 U.S. respondents reported that most of their shopping takes place in the store, the survey also points out several known…
View On WordPress
U.S. shoppers research online before visiting stores
11/04/2014
Displaydata revealed four key areas in which the rise in ecommerce has created new expectations for omni-channel consumers shopping in stores: consistency, availability, knowledge and personalization.
Although 83% of consumers from the Displaydata survey of 1,000 U.S. respondents reported that most of their shopping takes place in the store, the survey also points out several known…
View On WordPress
Agreed. However, DisplayData also does support regular iBeacons, as well as what the article terms "competing" alternatives. Hmmmm. And the quote from the CEO, Dark, says we expect to pony up some privacy in return for "relevant" offers, reawrds and other stuff.
