LocalSocial/Blog

White-label in-store engagement platform for retailers. Powered by in-store beacons, such as Bluetooth Low Energy and Apple iBeacon, we enable retailers to reward, engage and delight customers when in-store and collect detailed analytics. LocalSocial helps you create In Store Magic :-)

[localsocial-blog]

Updated presentation covering the “Tour of the Beacosystem”. 

[localsocial-blog]

Syntus and Corethree confirm that up to 3,000 iBeacons will be used across the Netherlands making this one of the widest-scale integrated smart city and travel solutions in Europe to date.

[localsocial-blog]

iPads, iPhones and Bluetooth beacons help connect MTR Crossrail staff

MTR Crossrail uses Bluetooth beacons to locate, track and inform its staff in areas GPS cannot reach

[localsocial-blog]

Mr. Hunter brings over 15 years of mobile leadership at Qualcomm and Sprint to the world's largest beacon proximity platform | Virtual Strategy Magazine is an online publication devoted entirely to virtualization technologies.

[localsocial-blog]

Collected Beacosystem Posts

We did a series of posts for O Reilly on various topics around the Beacosystem. We also collected them together on Medium.

Part 1: What, Who, Why

Part 2: Apple, Google and Proximity

Part 3: Issues, hurdles, and Beacosystem companies

[localsocial-blog]

Slides from our session on proximity with the Digital Marketing Institute 

[localsocial-blog]

Aussie retailers tread fine line on proximity intelligence

How to stop personalisation becoming more marketing pollution.

[localsocial-blog]

Gimbal acquires Phigital

Looks like leading Proximity / iBeacon vendor has acquired Phigital, a mobile engagement platform supplier. Another sign of more M&A activity in the Beacosystem as vendors look to provide a “full stack” solution from hardware to campaign management and analytics. Details here. 

[localsocial-blog]

Pizza Hut restaurants in mainland China have installed Bluetooth Low Energy beacons from Sensoro to send out coupons, prizes, special offers and discounts.

Great integration by the Sensoro folks. 

[localsocial-blog]

Proxama : work in progress

Half year results are out from UK-based proximity and payments company Proxama. And they’re grim enough reading. While revenue has tripled to 1M, losses are up. They’re on the hunt for a new CEO since May, and the CFO is temporarily handling CEO duties in the interim. A turnaround opportunity for someone!

[localsocial-blog]

Beacons were introduced to the world in a blaze of glory back in 2013. At the time, they were being hailed as the saviour of personalised...

[localsocial-blog]

Warning : Long! Tour of the Beacosystem using the slide set we prepared for our O Reilly WebCast this week.  50 minutes of hopefully useful and interesting background on all things proximity and beacon-ness.

[localsocial-blog]

Estimote State of Play

Nice piece from Estimote about the State of Play in the Beacosystem. Seems a wee bit defensive, but I very much agree with the overall thrust. 

[localsocial-blog]

Target Rolls Out New Pilot Program To Track Customers In Stores

The company is testing a network of beacons in 50 of its stores that will be able to tell where customers are in the store and use that information to send targeted deals to their smartphones.

[localsocial-blog]

Even airlines set to embrace IoT starting with beacons

A major revolution in the passenger experience is set to emerge over the next three years as airlines invest in the IoT starting with Beacons for baggage

Momentum continues around proximity and Beacon use in Travel sector

[localsocial-blog]

This New Wi-Fi Tech Uses Proximity To End Waiting In Long Lines

No Internet, data connection, GPS, or battery drain required.

WiFi evolves to offer alternatives to certain Beacon based use cases, with WiFi Aware

[localsocial-blog]

Meet Google’s “Eddystone”—a flexible, open source iBeacon fighter

Google's cross-platform standard combines the best of iBeacon and The Physical Web.