We live in an extraordinary era in which there is no tradition on which we can base our identity, no frame of meaningful universe which might enable us to lead a life beyond hedonist reproduction. Today's nihilism, the reign of cynical opportunism accompanied by permanent anxiety, legitimizes itself as the liberation from the old constraints: we are free to constantly reinvent our sexual identities, to change not only our job or our professional trajectory, but even our innermost subjective features like our sexual orientation. However, the scope of these freedoms is strictly prescribed by the coordinates of the existing system, and also by the way consumerist freedom effectively functions: the possibility to choose and consume imperceptibly turns into a superego obligation to choose. The nihilist dimension of this space of freedoms can only function in a permanently accelerated way, the moment it slows down, we become aware of the meaningless of the entire movement.
Slavoj Žižek, “Like a Thief in Broad Daylight: Power in the Era of Post-Human Capitalism” (2018).









