#divergentinsights

[wiliamsmith123]

Understanding Consumer of Electric Vehicles and key Emerging Markets ::

Electric Vehicle is a new buzz word globally. It is widely noticed that preference of people is shifting at a much faster pace towards Electric Vehicles across the globe. As per the leading market reports, in the year 2021, 5.6 million Electric Vehicles were sold already, which is 83% higher than in the year 2020 and 168% increase over 2019 sales figures for Electric Vehicles. It is expected to reach 7.5 million by end of the year 2022. China leads the Electric Vehicle market and has almost 70% of global market sales followed by Europe and the USA while rest of the world holds a small portion of Electric Vehicle sales.

Emerging Market India is already one of the largest markets in the world for automobiles. However, in the Electric Vehicle space it has a lot to do to mark its name in the top 10 list. India is still way behind in the league of EV space; however, it has progressed well in the past decade. Global electric vehicle sales kept rising at the pace of 30% every year for the past decade.

Consumer preference and interest is a very big factor in the growth of Electric Vehicle sales in any country along with other factors like Price, Durability, Service and other benefits.

[wiliamsmith123]

The Smog and Dust Story Around Us :

Apart from being the capital of India, Delhi has been entitled as being among the topmost polluted cities in the world since a couple of years. Due to the crop (mainly of rice) stubble burning (done illegally) by farmers in its border states (Haryana and Uttar Pradesh), Delhi residents are always an unfortunate recipient to this pollutant filled air. Emission of greenhouse gases from vehicles and industries is just an addition to the already polluted air condition. The pollutants have thereby been trapped and decreased the air quality in addition to their former problem.

If we talk about the air quality index numbers for most of North India, including Delhi NCR and the numbers can range anywhere between 300 and 999. Air pollution is definitely the ultimate silent killer. Billions and trillions of tiny particles, smoke, fumes, volatile organic compounds, dangerous gases, and al are getting filled in our lungs as we breathe in. As the stubble burning continues unabated, most north Indian cities are covered in a stout envelope of smoke.

For those updated on the Delhi air pollution scenario might remember the odd-even rule that was implemented in Jan 2016 to curb the decreasing air quality. In Dec 2017 as well, the condition of the air quality went from bad to worse to the extent that the schools had to be shut down due to the severity of the situation. The visibility on the roads had reduced considerably due to the heavy presence of smog in the air apart from having a terrible effect on the health of the people. And there hasn’t been much improvement in the scenario so far. The winter season has only added to their problem by making it worse due to the stagnant air that blocks it and resulting in smog.

[wiliamsmith123]

Customer Journey Mapping

Customer journey map is a graphic (or series of maps) that depicts the steps customers go through while dealing with a firm, from purchasing things online to calling customer care to vent frustration on social media.

Journey maps must be built on data-driven research and graphically portray the numerous stages consumers encounter depending on a range of characteristics, such as customer sentiment, goals and touchpoints, in order to develop successful visual maps that reflect customers’ travels via these channels.

Companies frequently need to construct many customer journey maps based on a 360-degree perspective of how customers interact with the firm to be thorough. For example, a consumer’s journey map may start with a tweet about a company, product, or brand, followed by a phone call to a customer care line, and lastly, a visit to the firm’s website.

The key to providing a positive client experience is to put yourself in their shoes. Your organization will be able to drive product creation and service based on what consumers need most by empathizing with them and understanding their motives.

[wiliamsmith123]

Community contributions helping make the nation a developing country :

India as a Developing Country- Divergent Insights 69 years since the implementation of the Indian Constitution! Be it women from the Muslim community demanding justice against the ‘triple talaq’, or the filmmakers needing a lift on the ban or unhindered screening of their films (‘Padmavati’ (2018) and ‘UdtaPunjab’ (2016) respectively), justice always needs to be rightfully (if not timely) served to the citizens. The establishment of the Constitution has surely helped in empowering the citizens of this vast and culturally varied country. The India that we know today has gone through a lot of changes over the years slowly but steadily, out of which majority has been for the better. Published on this historically significant day, the article is a small and personal reflection on small and big changes over the years both on a socio-political and social level

[wiliamsmith123]

Communication:

Communication is definitely the most prominent driver of customer satisfaction. People communicating on the behalf of the company should be polite and have knowledge about the product, service as well as the issue. They must cover each and every single detail even if it seems to be small as it might be quite big for the customer. The company should focus on creating great relationships with customers by cordially discussing and setting right expectations prior to every stage of the process while maintaining clear communication at every step.

Off course, the part of communicating well is quite important apart from setting proper expectations but the schedule cannot be ignored. Schedule is one of the crucial aspects that define the level of customer satisfaction. This can be understood under the following subheads:

Response Time: It is the time taken for the consumer to get a response from the concerned qualified person who will put efforts to resolve the issue. Resolve Time: It is the time taken for the consumer to get the issue sorted as per their satisfaction. Status Updates: It involves the process of keeping the consumer informed about the progress of their unresolved and unsettled issue.

[wiliamsmith123]

Electric Vehicle (Ev’s) - Is This The Right Time?

One of the biggest transformations in the Automotive Industry experienced in recent times is the introduction of Electric Vehicles (EVs) The level of innovation and interest in the space has accelerated, backed by a desire to reduce pollution levels and dependence on oil imports has further bolstered the case for EV adoption in India.

Consumers in India are very high on buying an Electric Vehicle. Most of the consumers are hoping to buy an EV by the year 2023; however, few strategists are not considering it to happen before the end of year 2025.

As per one of the industry surveys, it is said that more than 70% of American Consumers are keen on owning an electric vehicle for personal use in near future. However, almost 66% of Indian consumers said that they will wait and watch for some more time before deciding to buy one.

EV Cars in India ranges around INR 20 lacs. Such mid segment family cars take approximately 30 to 50 minutes to full charge which gives driving experience up to 400+ Kms, thereby reducing the running costs to an average of a single rupee per kilometer.

[wiliamsmith123]

Understanding Consumer of Electric Vehicles and key Emerging Markets ::

Electric Vehicle is a new buzz word globally. It is widely noticed that preference of people is shifting at a much faster pace towards Electric Vehicles across the globe. As per the leading market reports, in the year 2021, 5.6 million Electric Vehicles were sold already, which is 83% higher than in the year 2020 and 168% increase over 2019 sales figures for Electric Vehicles. It is expected to reach 7.5 million by end of the year 2022. China leads the Electric Vehicle market and has almost 70% of global market sales followed by Europe and the USA while rest of the world holds a small portion of Electric Vehicle sales.

Emerging Market India is already one of the largest markets in the world for automobiles. However, in the Electric Vehicle space it has a lot to do to mark its name in the top 10 list. India is still way behind in the league of EV space; however, it has progressed well in the past decade. Global electric vehicle sales kept rising at the pace of 30% every year for the past decade.

Consumer preference and interest is a very big factor in the growth of Electric Vehicle sales in any country along with other factors like Price, Durability, Service and other benefits.

[wiliamsmith123]