#dmp2

[kpalphreymanblog]

C2: The Business Branding

Buzzed! - Advertising

I have put together an advertisement piece for the additional mystery flavour Buzzed! drink below.

I have chosen to use the honeycomb pieces from the original Buzzed! drink as it is a recognisable part of the brand. I also used whites and greys to make sure that the flavour of the drink would remain a complete mystery.

I included a few bee puns in this advert, including the drink name 'myster-bee' rather than 'mystery' and 'bee on the lookout'. I feel that these will add the humorous and light-hearted element to the brand and create engagement.

[kpalphreymanblog]

C2: The Business Branding

Buzzed! - Additional Flavour

I have decided to include a limited edition flavour and can design to my Buzzed! brand, this can would be a mystery flavour and part of a competition to win a beekeeper experience. I believe that this would be a nice and playful way to create engagement for the brand.

Below is the can design and a change in the Buzzed! logo to accompany the new design, I am planning on creating an advertisement piece for this product.

[kpalphreymanblog]

C2: The Business Branding

Buzzed! - Advertising

I decided to take the advertising further and include the limited fruit flavours as I really liked the design on those cans and thought it would be shame to not include them.

Below are the advertising pieces for the 3 limited edition flavours of Buzzed!

Similar to the original packaging advertisement, I included the fruit illustrations that I had been developing to the background of these designs and I feel it gives the images more depth and personality.

[kpalphreymanblog]

C2: The Business Branding

Buzzed! - Advertising

I have taken a look at the Buzzed! brand and packaging and I have created advertising pieces for the 'Honeycomb Hero' packaging. I have included a bee-related pun to the advert to make it more lighthearted and fun.

Below is the advertising pieces for the 'Honeycomb Hero' packaging.

I feel that these advertising pieces work really well with the original can design. I included the honeycomb pieces that I had been previously developing and I think that they work nicely in the background of the adverts.

[kpalphreymanblog]

C2: The Business Branding

Buzzed! - Presentation Document

On 3 March 2022, I am presenting my Buzzed! branding document. I feel confident about presenting my work as I am proud of it and I feel that I have done what has been asked of me.

Below is a preview of my Buzzed! presentation.

My full presentation document can be found here.

[kpalphreymanblog]

C2: The Business Branding

Buzzed! - Final Elements

I have put together all of the final elements that I would like to use in the Buzzed! brand. I am happy with how these look and feel like they would work well on a packaging or advertising for the business.

[kpalphreymanblog]

C2: The Business Branding

Buzzed! - Advertising

As the Buzzed! brand is a product, I decided that it would need some form of promotion. To figure out what I will do to promote the product and brand, I have created lists of bee-related puns and jokes that could be included as slogans or taglines for the products.

I really like the 'Honey, I'm Home' and 'Bee Kind' puns, I feel like they could work really well for the promotion of the products.

[kpalphreymanblog]

C2: The Business Branding

Buzzed! - Product Design

Following on from the honey flavoured drink can design, I created 3 more designs for different Buzzed! flavours. These cans include the fruit images that I had previously been developing.

These cans are fruity flavours called ' Royal Raspberry', 'Blackcurrant Beehive' and 'Cherry Colony'.

I then decided to create the packaging for these 3 flavours. I chose to keep these cans as smaller 350ml cans similar to Coca Cola. This meant that the cans could then be put into a tray and the tray be included as part of the design.