Sep 10, 2023
As a procurement professional, how would you answer this question: Why do some groceries cost half as much at Dollarama as Loblaws?
How would you explain the price difference between stores to a consumer without harming your store's brand?
From a consumer standpoint, the revelation that you can pay 2 to 3 times the cost for the same product at one store versus another raises some red flags. The following CP24 article by Hannah Alberga has made many consumers wonder if they are getting gouged by the grocery store with the higher price. A 1% to 5% variance is not too disconcerting for many shoppers. However, in the example below,…
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