Don’t Make Me Think – Key Learning Points for UX Design for the Web
Don’t Make Me Think is the title of a book by the HCI and Usability engineer Steve Krug. It teaches UX designers how to deliver great user experiences in a very simple and accessible way. Since its release in 2000, its become one of the defining texts in the industry and an invaluable guide to UX professionals around the world.
Krug wrote this book to help people think like usability experts do. It was designed to be short, concise and very much to the point. The idea is that if it can be read in less than 2 hours and covers all the most important concepts of usability; it would be much easier to get people who don’t normally have responsibility for UX to get on board with the ideas and to promote them from within their organizations.
Some Key Takeaways
Usability Is…
Usability is simply the idea that a normal person should be able to use your products without finding the process frustrating or annoying. Usability is making sure things work well and are easy to use. Spoons, for example, are incredibly usable.
Self Explanatory is the Way Forward
Whenever a user opens an app or a web page they should be able to tell you at a glance what it’s for. It should be as obvious as can be what the purpose of things is.
Don’t Make Me (or Anyone) Think
If you make people think, you make them unhappy. Users don’t want to treat your site or app like some sort of cryptic crossword – they want to know what they should do immediately and then do it. The more you make people think, the more likely they are to go elsewhere to get the job done.
Time Wasting Sucks
People go online to save time not to spend it. If you waste people’s time they move on. This should be obvious when you think about the fact that even page loading times are considered in Google ranks.
Let Me Go Back
As long as the back button works, mistakes don’t matter too much from a user’s perspective. The back button is the most used feature on the internet today. Make sure people can get back to where they started if they get lost.
People are Habitual
If something works well – people will tend to stick to using that. Even if there’s a better way to do something out there – it’s unlikely that they’ll go looking for it. That doesn’t mean that they won’t eventually have it called to their attention but if you make things usable; you make them sticky.
Get to the Point
Again with the time saving – people don’t look for pleasantries on the internet; they want to get to the point. Make sure your sites and apps do just that.
Some People Love Search
You need to have a search facility within your web app or site. There’s a certain group of users who have become search-dependent. If you don’t give them the option; they’ll go elsewhere.
Show Them the Way to Go Home
The home button is the ultimate emergency exit for users. If they get really, really lost and even the back button isn’t helping – they need a single click to get them home. Make sure it’s obvious and immediate.
To sum it up
People remember the experience of interacting with web sites and applications. They learn where to find what they want and how to do what they do. When you mess with the site map – you mess with their ability to recall these steps and make things confusing for returning users.
So I essentially need to remember all the above points when redesigning the layout and content for my app and to keep these in mind when designing my promotional website. I want users to be able to visit the website and immediately grasp what my app is about, where they can download it and why they should use it in the first place.
Don’t Make Me Think is all about simple ideas and simple ways to put them into practice. Of course, there’s more to usability than Steve’s brilliant guide can contain but all the major fundamentals for UX designers are there and they’re very easy to get at. Usability is one of the four main building blocks of UX (along with desirability, value and adaptability) and it’s vital to get to grips with it to build awesome apps and websites.
