Is your shopping cart integrated with the right channels?
Pay-to-play is showing up everywhere nowadays, even at Google, and the online merchants could pay for it.
Google is decommissioning their search product section that originally listed merchants for free, saying that their new program will improve the search experience for users.
In the meantime, merchants need to evaluate their options. Most shopping carts offer partnerships with shopping listings, just like AspDotNetStorefront, which offers the “DotFeed Platform”. This platform allows access to several product-listing sites with a minimal subscription fees. The “DotFeed Platform” allows you to manage multiple channels from a single location.
So where will can the products be distributed?
Amazon Product Ads
Google Product Search – Soon to be “Google Shopping”
PriceGrabber
Shopping.com
TheFind.com
How does the “DotFeed Platform” actually work?
DotFeed Platform extracts all your published products from your AspDotNetStorefront Store
Then it gives you total control over a set of rules to optimize your products
You will use the rules to build up optimized information for any/all channels
Change the titles, descriptions, keywords, categories etc. to best suit your needs
Schedule each of your feeds to keep content fresh
Then leave it to run. No more work to do
Now what?
Google may continue to list merchants in the free web search results. The merchants that are interested in showing up in the dedicated shopping search engine, which includes the Google Shopping boxes, will need to pay.
Interested in learning more about the DotFeed platform or how to improve your product listings, Contact us today!