Dec 16, 2021
Holiday Ad Fraud on the Rise: CTV Advertising Threatened as Fraud on Unprotected Programmatic CTV Inventory Reaches Almost 20%.
https://gracesofa.blogspot.com/2021/12/holiday-ad-fraud-on-rise-ctv.html
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Holiday Ad Fraud on the Rise: CTV Advertising Threatened as Fraud on Unprotected Programmatic CTV Inventory Reaches Almost 20%.
https://gracesofa.blogspot.com/2021/12/holiday-ad-fraud-on-rise-ctv.html
DoubleVerify , a software platform for digital media measurement, announced that the DV Publisher Suite is available to European publishers.
Ad-based platforms can face a lot of heat from advertisers when they can’t control how and where their ads run: just look back to the ad boycott against Facebook earlier this year (or earlier boycotts against YouTube and others) as examples of when it all goes wrong. One of the ways this is g…
DoubleVerify says ad fraudsters are using public domain content to create fake TV apps – TechCrunch The team at DoubleVerify, a company that helps advertisers eliminate fraud and ensure brand safety, said that it’s recently identified a new tactic used by ad fraudsters seeking to make money on internet-connected TVs.
DoubleVerify Expands To India, Appoints Digital Media Vet to Head Business Operations
DoubleVerify Expands To India, Appoints Digital Media Vet to Head Business Operations
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SINGAPORE, July 16, 2020 /PRNewswire/ — DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, today announced the expansion of its business into the India market. DV has appointed digital media veteran, Nachiket Deole, to lead business operations in the region. Deole will be based in DV’s Mumbai office.
Deole is charged with setting up DV’s…
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DoubleVerify names adtech exec Mark Zagorski as new CEO
DoubleVerify names adtech exec Mark Zagorski as new CEO
Ad measurement company DoubleVerify announced this morning that it has a new: CEO Mark Zagorski, who was most recently president and COO of adtech company Rubicon Project.
DoubleVerify’s previous CEO Wayne Gattinella stepped down earlier this year following a troubling New York Post reportclaiming that he had been engaged in an extramarital affair with a woman who was found dead in 2018.…
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