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Social media marketers have, in one way, the toughest jobs of all. We have to go online into a space where the general public goes to relax, unwind and, well, be social with their friends and family and we have to try to convince them, instead, to spend time with a brand. The real great campaigns occur when we let them increase the quality of their personal interaction utilizing the brand as the medium.
Dhaval Mehta, @dpmsocial
Social Media Secrets: Listen
1) The key to all good relationships is to listen.
Listen openly.
Don't listen just to respond back.
Listen with a mind to change yourself if what you're hearing and what you're doing aren't aligned.
It's that simple. This is the number 1 secret of social media which, unfortunately, many people miss out on.
But lucky for you we're here to save the day. Yet again. =)
Social Media Secrets - What's in a Name?
20) Make your social media handles easy to remember and reach.
Auto-generated URLs are not good for your Facebook presence. Even your personal brand should have a unique username.
Just follow this link to upgrade your Facebook username RIGHT NOW: http://www.facebook.com/username
Social media was only a fad until people decided to make it a part of every day lives.
Dhaval Mehta, founder DPM*Social
Questioning Statistics
When people are getting ready to sell you something, they'll collect stats supporting their cases and bombard them at you.
The average person watched 182 online videos per month
Great. Who is the average person? Where did s/he come from? How do you know if your target audience is in the 'average person' audience.
Unless you're a multinational congolomerate, these statistics DON'T really mean very much.
The real question is: What kinds of videos did they watch?
Trouble is there are very few, if any, studies based on quality or content of videos or any other media. The relationship with statistics to people's purchasing habits is like the one of the weather with the kinds of food people will eat.
Not taking extremes into the case, there are people who will eat the same thing on a hot day as a cold day, simply because modern architecture and the invention of temperature control units (known as air-conditioners and heaters) allow us to be at the same place, no matter what. So what we eat is dependent upon our cravings, what our neighbors are eating and where we live. It also depends on whether or not we are firm believers in organic farming or if we just eat whatever comes to us.
Be Small. Be Unique. The point is, statistics are horse shit. There's some value to them, of course, but usually for small businesses, they're just the big picture. And truth is the big picture is compiled from several strokes of varying colors, sizes and varieties. That, my dear friends, is where you are. You can be anything you want to be, if you base your business on experience, providing a unique service, and pricing the products in a clever manner.
I'm open for discussion to this topic: dmehta at gmail dot com.
Click the title to be whisked away to one of the most interesting articles about China I've ever read. (from the series called Chinopoly by Marketplace Radio)
