HOW TO: Report Live from Nonprofit Events and Conferences
To continue our theme with live-tweeting, here are some other tips to follow when tweeting life for an event or conference:
Post only the most interesting quotes made and stats presented by event speakers. Listen carefully and be selective. The goal is not to repeat verbatim all that is being said, but rather to share the most impressive highlights. It helps to take notes using Word or a notepad during the presentation and then craft tweets and updates perfectly — correct grammar, spelling, and punctuation—before posting on mobile and social media.
Write in the third person. People are following the event, not the reporter.
Embed the most powerful quotes and stats on images and then upload them to mobile and social media.
Use the event hashtag in every tweet, update, and post.
On Twitter, don’t tweet or retweet more than 10 times per hour or risk overcluttering the home feed of followers. On Facebook, Google+, LinkedIn, Pinterest, and Tumblr post only two or three times daily. For Instagram, upload a photo once or twice per hour.
Throughout the day, photograph attendees and ask them to provide one statement about what they have gained from attending the conference and share their responses on mobile and social media.
Conduct video interviews with speakers and attendees and host the videos on YouTube or Instagram. Always include a video description and if possible, an introduction and closing slide (created in advance).
Create a slideshow of the venue, staff and volunteers, and sessions with good attendance. Be creative and capture moments that are both serious and light-hearted and ensure that all photos have captions.
At the end of day, write a blog summarizing the day’s events and incorporate photos and videos.
Intermingle marketing and fundraising content with live reporting.
Retweet the speakers and attendees that are also live reporting on the event.
Throughout the day share links to the event home page as well as the event agenda. Announce new speakers by linking to their bio and headshot.
If the event is several days long, share a blog post summarizing the days activities as the last tweet, update, and post and let followers know what time the event begins and when live reporting resumes the following day.
http://www.nptechforgood.com/2014/05/04/how-to-report-live-from-nonprofit-events-and-conferences/