#dressingthescreen

[diaphanous-seren]

[panikaderevya-blog]

See @anastasiia_fedorova selection of the best new Russian fashion videos from SHOWstudio's Dressing The Screen project at The Calvert Journal. http://calvertjournal.com/articles/show/2145/fashion-videos-russia-showstudio-british-council #calvertjournal #dressingthescreen #fashionfilmmoscow #ifs2014 #showstudio #russianff #rubritish #intangiblefashionthriller #panikaderevya

[cmdatsalford-blog]

Processes of Communication Evaluation!

We began by doing some research into existing designs for the exhibition as it had already begun touring. We also researched a variety of other material related to what we had to produce as the end outcomes, such as catalogues and private view invitations.

We worked on a logotype which we could take forward throughout all of the products and pieces we would go on to create. A white swirl to represent the film reel - as well as a ribbon for fashion - on an elegant but simple, purple and dark grey square icon background. This provided the colour scheme for future work. We also included the text “Dressing the Screen” in the font ZZYZX.

The brief was very clear that items had to be bi-lingual, initially with Russian as the second language, but then it changing as the event moved from place to place. We kept that in mind throughout the project and ensured that the second language was always underneath the English (next to it on one design) in a smaller size and italics.

The swirl which came from the logo design was the key aspect of branding we focused on. It was repeated throughout our pieces such as poster, exhibition signage and badges. Although we mainly stuck with the font ZZYZX we did add New Cicle for some text to improve readability. We also added a new colour to the mix! The lime green contrasted nicely against the purple and gave an extra dimension to some pieces, by highlighting key bits of information, or being a secondary colour.

Overall I am happy with the items I have produced for this project. I think there is a very strong brand identity from the pieces I have made which is vital. If I could change one thing I would like to have had a bit more of a chance to develop the guerrilla ideas we only discussed.

[cmdatsalford-blog]

Existing Dressing the Screen Designs

So I thought I'd browse what is already out there for Dressing the Screen and found these...

I like the way these two posters have maintained a consistency whilst having different background imagery. The way the large central text has been laid out is neat and professional, whilst maintaining the need for the dual-language. I prefer the logo and text layouts on the second poster more than the first. The first seems a bit awkward and slumped to the left. Sticking with the centred alignment works much better.

I like the use of the two fonts here, the font used for "dressing the screen" contrasts nicely against the other font used. My only criticism is that the main block of logos are on the left, when it makes more sense for them to be on the right where there is more white (or black!) space.

Black and white seems to be the consistent theme! I don't like the font used on this, its too grungy for what I feel needs to be a classy and contemporary piece... However I like the imagery and clean lines.

Finally some colour! Although this is really cool in terms of typography, I don't think it really fits the brief. It doesn't represent the fashion element by just having a film camera. Also, the amount of text just dotted around randomly looks awful. Never mind they forgot about the dual-lingo...