#drew hodges

[thefederalistfreestyle]

Even the most successful producers have failures and often those experiences can teach the most valuable lessons, no matter how painful. How do career producers pick up the pieces after a failure and begin again to take the huge risks that can lead to success?

This year we’re honored to present a one-on-one session with Jeffrey Seller, the producer of the Broadway mega-sensation Hamilton. This will be our chance to learn from the man whose production is redefining musical theater and achieving unprecedented success. The session will be moderated by Drew Hodges, founder of SpotCo, one of the Broadway’s leading advertising agencies.

The Power of Negative Thinking: Learning from Failure is specially priced to be accessible to everyone because everyone who wants to produce needs to hear this. [x]

SpotCo has offered great insight from the wrong choices before with their walk-through of the Hamilton posters that didn’t make the cut

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Tumble Leaf Interviews With Tara Sorensen and Drew Hodges

Tumble Leaf is a multi-Emmy award-winning Amazon original preschool series.  Amazon Studios hosted an event in celebration of the premier of the second season of the series.  Toon Zone News was able to speak with Tara Sorensen, Head of Kids’ Programming for Amazon Studios, and Tumble Leaf creator and executive producer Drew Hodges, for interviews.…

Tumble Leaf Interviews With Tara Sorensen and Drew Hodges was originally published on ToonZone News

[thefederalistfreestyle]

His firm, SpotCo., designed most of the ads for “Rent” and became Broadway’s leading design firm over the next 20 years. SpotCo. created campaigns for “Chicago,” “Hamilton” and dozens more. Hodges, who sold the firm five years ago, lives in Portland and has written a coffee-table book, “On Broadway: From Rent to Revolution.” It’s a book about Broadway told from a design perspective by someone well-schooled in American culture. Hodges, 53, will talk about his work and sign copies at 6 p.m. Thursday at Maine College of Art in Portland. He will join MECA’s graphic design faculty in the fall and teach an entertainment design class called Emotional Branding. [. . .] He’s helping to design a “Hamilton” calendar and will stay busy at MECA beginning in the fall. Otherwise, he’s considering his design opportunities and is intrigued by the idea of starting a small design house in Portland. “The firm is now 120 people,” he said of SpotCo. “When I started it, it was five. I want to go back to being five.”

From ‘Rent’ to ‘Hamilton,’ Broadway ad designer sets tone for contemporary theater (Portland Press Herald)

[thefederalistfreestyle]

*Selling “Hamilton” — easiest job in the world?* From the beginning, we thought “Hamilton” was so wide that the kinds of people who can love it are truly ages 7-70. So there was a real goal not to portray the show as this incredibly cutting-edge young thing, even though it is, in many ways. We wanted it to feel broader than that, and we very intentionally made that graphic to be kind of classic. I love that the metallic gold is appropriate for both 1776 and for Missy Elliott. *Why is defining the event so important? * It sounds like an esoteric idea, but the reality is, the more we did it, the more we realized that even when you don’t do it, it happens anyway. If you don’t control it, people’s idea of the event will more often than not default to something you wish it hadn’t. *What’s the goal of a good Broadway poster?* You’re making an emotional promise. You’re not telling people what’s going to happen in the show; you’re telling people how it will feel to go. If an ad campaign sets up what the show is going to feel like, and then when you go, you get that.

From ‘Rent’ to ‘Hamilton,’ SpotCo Founder on Broadway Marketing Campaigns (Variety)

[drewhodges95]

Space Viking

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Desert ladygirl

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Nice and cozy

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Kickass poster