Apr 20
Discover how DS Group revolutionizes the salt industry with Pink Rock Salt in their innovative Smart Film. Learn more about this game-changing product now!
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Discover how DS Group revolutionizes the salt industry with Pink Rock Salt in their innovative Smart Film. Learn more about this game-changing product now!
DS Group Industries: FMCG Brands & Product | Agriculture & Hospitality Business
DS Group is diversified into various industries such as FMCG, Agriculture & Hospitality. From F&B to Mouth Fresheners to Confectionary & other businesses, the DS Group has earned the designate of being a ‘leader’ across most of the verticals that they operate in. Being one of the best companies in India we have different brands, businesses and products.
Food
Beverage Business
Mouth Fresheners
Confectionery
Tobacco
Luxury Retail
Hospitality & Hotels
Agri Business
Driven by innovation and quality, the DS Group ventured into other areas of diversification to enhance the product offering. Find more at DS Group
LEED certification validates the group’s commitment on strategic integration of sustainability into the organizational Systems and Processes to anticipate and under-stand long-term trends and the effect of resources use.
DS Group’s Headquarters is World’s Number 1 Green building
Source:- DS Group
The DS Group Headquarters (DSHQ), situated in the national capital region (NCR) houses the Corporate office, an R&D centre and state-of-art manufacturing facilities for confectionery, flavours and fragrances and edible gold and silver embellishments.
Read History of DS Group
Who is dominating the candy market?
There are many players in the candy market. A few major ones include Parle and Perfetti. But, surely, DS Group is also catching up with them. Pulse candy, a new entrant in the candy market, has given these players a run for their money. It has already captured a large share of the market. It earned Rs 100 crore just eight months after being launched.
The success of candies such as Alpenliebe, MangoBite, and Pulse Candy has spurred many to enter the market. Since the barriers in the industry for candies are low, players enter easily. However, they find staying in the market for long difficult. Exits are normal. It all depends on how they are innovating and introducing new formats.
Pulse candy of DS Group started with the kaccha aam flavour. It is a hardboiled candy that has at its centre salt giving it a tangy taste. Because of the innovative nature of the candy, its popularity has grown over the years. This is despite the fact that Pulse candy is priced at Re 1. It has forced other players to increase the price of their candies.
Visit here to know success story of pulse candy: http://economictimes.indiatimes.com/industry/cons-products/food/ds-groups-pulse-candy-hits-rs-100-crore-in-8-months-equals-coke-zeros-record/articleshow/51890893.cms
The market for chocolate eclairs and soft toffee has taken a hit. This is because of the premium nature of the category. The margins are also lower in the category. Going by the trends, industry experts feel that the hardboiled candy makers will earn more than chocolate eclair and soft toffee makers.
Experimenting with new flavours is giving a push to the candy market. Innovation is the cornerstone for survival in the market. DS Group’s Pulse Candy has shown the right way.
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Rajnigandha Silver Pearls 'Acha hai #MaaKehtiHai' TVC on the occasion of International Mother’s Day https://campaignsoftheworld.com/tv/rajnigandha-silver-pearls-acha-hai-maakehtihai-mothers-day/ #DSGroup, #HappyMothersDay, #InternationalMother’SDay, #MothersDay2017, #MothersDayCampaign, #Rajnigandha, #RajnigandhaSilverPearls
Pulse Hits Rs 300 Cr. Sales in 2 Years
Pulse Hits Rs 300 Cr. Sales in 2 Years
Pulse, a raw mango flavoured tangy candy, launched by DS Group, makers of Rajnigandha Pan Masala and Catch Bottled Water, in mid-2015. Last month, the Re 1 candy clocked Rs 300 crore in sales, beating MNC blue chip munchie brands such as Oreo (Rs 283 crore in sales, launched in 2011) and Mars bars (Rs 270 crore in sales, launched in 2011).
Pulse looks like a sweet success compared to other MNC…
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