Idiots.
Those are what I call the people that allowed this billboard to go up in New York City, of all places. Maybe, just maybe, I could understand how this incredibly offensive billboard, might slip by if it were an advertisement on a highway in Iowa. (I can say this because I'm from Iowa and, until I moved to New York, knew almost nothing about Judaism.) But seriously, in New York, where there is a gigantic Jewish population, how could any client think that this was okay to display on the West Side Highway? More over, how could their legal team NOT catch this? It's amazing that it even got past the concept stage.
Checkout the other ads in the campaign too:
"Escort Quality, Hooker Pricing"
"Movie Star Quality, Reality Star Pricing"
"Hamptons Quality, Newark Pricing."