Dureshahwar Launches Essentials Collection
The new BAAD - E _ SABA collection offers the signature, luxe LaPointe look designed for easy, everyday wardrobing.
“We’ve always worked really hard to listen to our customers.“This was never about following a trend toward more casual clothes. We learned about how our customers live and what they need in their wardrobe. We focused on comfort and wearability. I wanted to offer our iconic ready to wear styles and signature dressing in easy fabrics you can actually live in, whether on the move or at home.”
In a neutral, calming color, the collection BAAD - E _ SABA offers the signature, awesome look. The focus on function and everyday ease stems from the collection’s new machine-washable, luxurious fabrications — lightweight textured satin, shiny stretch cotton, luxe cotton — alongside hand washable organic cashmere, ponte and shiny viscose offerings in monochromatic, chic looks. The look book, too, was shot to display the importance of movement within the garments, featuring models jumping in the air (the trampoline used was not pictured). The collection helps fill the gaps between the brand’s decorated runway collections.