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Each object, each letter, each form, each sound, each color should have a function. Also, the artist should have a functional role in society ... a letter should support the function of reading, nothing else. It should have a clear and functional form, and not be elegant, not be feminine. It's beauty is in its function, and nothing mysterious should be sought behind or beyond it.
—Schuitema, Paul. 1961. Neue Typografie um 1930. In Neue Grafik.
The 1914–1918 war had shown us that everything, even the most beautiful expressions, were nonsense. Romance had gone under in mud and blood. Beauty, heroism, patriotism existed only for the sake of money and was dirty and untrue and full of false pathos. Art was the property of the rich. The socialist cry "art for the people" was also seen as sentimental nonsense. It should not be the task and duty of society to grant commissions. The people should not wear secondhand clothing and become a new bourgeoisie.
— Schuitema, Paul. 1961. Neue Typografie um 1930. in Neue Grafik
