HOW CAN XCENTRIC INCREASE YOUR ONLINE SALES CONVERSION RATE?
You've got visitors on your Dynamics E-Commerce website, but the sales volume doesn't seem logical? Conversion Optimization Services are precisely all you need as a booster for your Dynamics 365 E-Commerce website because they turn visitors into potential customers.
Technically, there's an on-site conversion when a digital visitor takes a specific action on your website, which you want them to take. For example; Securing a purchase, downloading a whitepaper, enrolling for a class, or filling a contact form. However, on-site conversions can be more complex, just like the steps that lead to the final conversions. For example; Clicking on a link, viewing a video, or reading a demanding piece of content.
At Xcentric Services, our E-Commerce Website Development and Conversion Marketing Services are focused on Conversion Rate Optimization. Our team uses your website's analytics and user feedback to analyze the reasons behind your visitors not converting into customers, all while aiming to fix everything.
What will Xcentric do to increase your CONVERSION RATE?
The dilemma of Conversion Rate Optimization - It looks easy, but it isn't. Even though businesses having an experience of working in the digital world can look at a website and point out immediate issues, the thing is, how do you know that these are the ONLY problems?
The reality is, we don't. The only way to uncover is to test and observe. However, it can be very simplistic to make assumptions about what to test and then plunge in and start testing them. Wouldn't it be more beneficial to run conversion rate tests based on exact data from your target audience?
In this article, we're going to go into the details of the process we use at Xcentric for Conversion Rate Optimization. So let's get right into the process we take our clients through.
1. Analyze
As an initial step, our team works on analyzing where your visitors fail to continue through the buying process. And for this purpose, we specifically focus on the E-Store itself and ask these questions to see what data we can gather to plan a testing solution.
How does the sales process look?
At this point, we sit down with our client and map put their selling process from the start to the end, including each touch-point between their visitors and the Magento E-Commerce Development Website. Technically speaking, the answers to this question takes us pretty granular into each part of our client's sales process. Thus, making problem identification much more accessible.
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