Is your CRM a strategic asset or just a "cheap office chair" that’s starting to make your back ache?
Most e-commerce brands settle for off-the-shelf CRM platforms because they’re easy to start. But as you scale—managing thousands of SKUs and dozens of channels—those "per-user" fees and rigid templates start to sting.
The global CRM market is hitting $298 billion in 2025 for a reason: customer data is no longer a luxury—it’s infrastructure.
In our latest deep dive, we break down why a custom build might actually be the smartest financial move your brand makes this year.
What we’re covering: ✅ The "Tailored Suit" Factor: Why off-the-shelf tools are built for everyone (and therefore, no one). ✅ The ROI Reality: Research shows an average return of $8.71 for every $1 invested in a proper CRM. ✅ Automation That Actually Works: Stop fitting your business logic into a vendor’s box. Build the box around your logic. ✅ Data Ownership: Why "renting" your customer insights from a third party is a long-term risk.
If you’re running Shopify, Klaviyo, and Zendesk but your data still feels like it’s living in four different universes, it’s time to talk about a unified source of truth.
Read the full breakdown on the blog: 🔗 https://digitanollc.com/blog/why-your-e-commerce-business-probably-needs-its-own-crm
Question for the E-com community: What’s the #1 feature your current CRM is missing that would make your life 10x easier? Let’s talk in the comments!