INNOVATIVE FOOD PACKAGE DESIGN THAT YOU'LL FIND INTERESTING #3 (TOGO BURGER)
“A lot number of take out containers have been design, and this is one of the best, all in one package, so handy”
Based on research of Seulbi Kim from Rhode Island School of design, consumers at many fast food restaurant seemed to have hands full because of unnecessary packages from staff. Its kinda inefficient. One hand to hold paper bag of the burger, and the other one to hold the drink. Unnecessary space + handsfull, that’s the insight that it is going to be a strength. Then from those problem, Seulbi Kim found an opportunity to make a package which can minimize materials used, maximize efficiency, and provide convenience for customers, and of course for the restaurant.
This package is designed to provide more convenient way of people to carry their food, only with one hand. One layer of paper that can carry your burger, fries, and drink. Well.. its very handy. The carrier will reduce the volume by 50% compared to other common package. Consist of handles, burger sleeve, straw hole, fries hook, looking hook, and drink hole.
If you realize, there are a lot of things out there that designer still can develop better due to efficiency and effectiveness. Just like this innovative Togo Burger package, it comes from a simple issue, a thing that people never think about, even they think its not efficient. And based on research, things that we are going to design will fit a lot better to consumer. Then if its fits, company should not need to pay extra money to things that consumer don’t need.
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(images: http://www.packagingoftheworld.com/)












