LIGHT MY WAY. @Avedaitalia for #earthmoth2018. In a beauty world that is more and more green-oriented, @Aveda is certainly the pioneer. Not only did the brand immediately say stop to environmental abuse, but they also became the mouthpiece of multiple initiatives in support of local communities and of others on a larger scale. Today starts Earth Month 2018 thanks to which Aveda, during all of April, sustains the Global Greengrants Fund in the protection of clean water in the world. - To support the Aveda’s Earth Month you can buy the Light My Way™ candle until the end of May, or make a color service at an Aveda salon (which will donate € 2), or... discover all the initiative on Beautique! - And... Happy Easter!!! - #avedaitalia #EarthMonth #CleanWater #haircare