Luma installs the Graffiti Wall into Eason's Flagship Dublin Store
This November we worked with Easons, Ireland’s largest book retailer, to help turn their flagship store into an interactive and engaging space.
As part of their new Easonology department we combined a full sized graffiti wall with a Luma social terminal and full sublimation print station.
We worked closely with their design agency, Dynamo, to create some super cool templates to allow consumers to get creative using YrWall, upload their creations to social media and walk away with an amazing personalised gift.
The space created by Luma will now become a key part of their promotional calendar for book signings and other major promotional events with the view of driving footfall and capitalizing on the personalised gift market.