Facebook Marketing for your Ecommerce Business
One of the most effective ways to market your ecommerce brand is to join the club and get on Facebook. But there’s more to it than just making a page and updating it with promos, discounts, and new products. Marketing for your ecommerce business through Facebook is only successful if you are dedicated to making posts and making sure that they are seen. Here’s how:
1. Post outside of regular business hours. Most people aren’t checking Facebook when they are at work. When they have free time after hours and on the weekends are when they are logging on, and that’s when you should be posting.
2. Pin posts to the top of your page. If you have a post that needs special attention or needs to be the main focus on your page, pin it to the top of your profile. It will remain at the top regardless of other posts or notifications you might have.
3. Get viewers to respond. When more people are interacting with your ecommerce Facebook page, you are going to get more exposure. Have polls on Facebook that prompt viewers to click and vote. Facebook users respond well to simple instructions. If you want them to like a post or answer a poll, tell them to do so. Words like “share,” “join,” “like,” and “click” work well for Facebook and for online user response in general.
4. Use videos. People like watching videos because they are easy ways to get the information across. Putting videos on Facebook is a great way to draw in more viewers. Also include product images. People are more likely to check out a new product if they can see what it looks like first.
5. Interact with others. Repost images or posts from related Facebook pages. If someone posted something that relates to your ecommerce business, repost it on your page. In turn, you might find them reposting your posts and spreading the word about your ecommerce company.
6. Advertise deals and promos. It’s important to include deals and promotional information on Facebook. Since Facebook pages always get a lot of traffic, it’s a great place to promote a new product or a new deal. Pin it the top of your page and watch your sales increase.
For more ecommerce tips and solutions, contact Infigra Ecommerce. We are an ecommerce solutions provider dedicated to helping you improve and build your ecommerce business.