Infigra E-Commerce Solutions

Infigra Ecommerce is a New York City based company that offers software as a solution (SaaS) and enables retailers to increase their sales by offering sophisticated ecommerce management tools. Our mission is to help move inventory by increasing the product visibility on different online global marketplace segments, such as Ebay and Amazon. For more information, visit www.infigra.com

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Facebook Marketing for your Ecommerce Business

One of the most effective ways to market your ecommerce brand is to join the club and get on Facebook. But there’s more to it than just making a page and updating it with promos, discounts, and new products. Marketing for your ecommerce business through Facebook is only successful if you are dedicated to making posts and making sure that they are seen. Here’s how:

1. Post outside of regular business hours. Most people aren’t checking Facebook when they are at work. When they have free time after hours and on the weekends are when they are logging on, and that’s when you should be posting.

2. Pin posts to the top of your page. If you have a post that needs special attention or needs to be the main focus on your page, pin it to the top of your profile. It will remain at the top regardless of other posts or notifications you might have.

3. Get viewers to respond. When more people are interacting with your ecommerce Facebook page,  you are going to get more exposure. Have polls on Facebook that prompt viewers to click and vote. Facebook users respond well to simple instructions. If you want them to like a post or answer a poll, tell them to do so. Words like “share,” “join,” “like,” and “click” work well for Facebook and for online user response in general.

4. Use videos. People like watching videos because they are easy ways to get the information across. Putting videos on Facebook is a great way to draw in more viewers. Also include product images. People are more likely to check out a new product if they can see what it looks like first.

5. Interact with others. Repost images or posts from related Facebook pages. If someone posted something that relates to your ecommerce business, repost it on your page. In turn, you might find them reposting your posts and spreading the word about your ecommerce company.

6. Advertise deals and promos. It’s important to include deals and promotional information on Facebook. Since Facebook pages always get a lot of traffic, it’s a great place to promote a new product or a new deal. Pin it the top of your page and watch your sales increase.

For more ecommerce tips and solutions, contact Infigra Ecommerce. We are an ecommerce solutions provider dedicated to helping you improve and build your ecommerce business.

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Social Commerce Tips

Social Media has taken the online experience out of the computer and into the lives of viewers. Social networking allows you to connect with products, people, services, and almost anything else you can think of. Social networking has even branched out to ecommerce sites, giving rise to social commerce. Now, people don’t just get online to buy; they get online to socialize. Ecommerce sharing sites like Pinterest, Groupon, and Living Social are all about browsing the products and selecting it for a look book or pin board to show your friends. Social commerce has the ability to take your ecommerce website from a buying experience to a social experience. Utilizing tools like Facebook applications and Groupon deals can help spread the word about your ecommerce products.

Having a Facebook presence is important for attracting those Facebook users who are constantly checking their pages and connecting with friends. Create a Facebook page for your ecommerce company and promote deals, offers, and promotional items. You can include links to your ecommerce website and draw the customers in. Make sure to include Facebook like buttons and share buttons on your page; if people go to your site and like what they see, they can repost it to their page and share it with their friends. Employing Facebook in your ecommerce plan is a great way to directly connect to the social interests of your potential customers. Facebook apps make it easy for customers to connect to your ecommerce website. You can also open an online store through Facebook to sell your products.

Twitter is another social network you should take advantage of. If you are updating your ecommerce business’ Twitter with products and sales information, people are more likely to be in the know about the things you’re offering. People don’t just use Twitter to connect with celebrities. It’s become popular as a news bank, an information resource, and a tool for keeping up to date on current events. Tweet about your ecommerce business and get the word out about your deals and offers.

YouTube videos are also a great way to social network your ecommerce website. Having YouTube videos on your website puts your link at the top of the search results page. Providing visuals also attracts the customer. Plus, it gives them a good idea of what it is they are actually buying.  Post confessionals or testimonial videos about people who have used and liked your products. Or, if you sell something that needs directions or a self help option, put an informational video on your site. When given the choice, people will usually click play instead of reading content.

Pinterest: Pinterest is a web phenomenon that is taking the world by storm. It’s a place where people go solely to browse things they are interested in. Make a page for your ecommerce site and put some of your products up there. People will see things they like, re-pin them, and all their friends will see.

Groupon and Living Social are two sites that promote deals, coupons, and discounts on services and products. Connecting with these sites is a great idea, as is taking a page from their book. Offer discounts and deals on your ecommerce site. Promote these deals on the various social commerce outlets. Another thing to consider are blogs. Blogs also come closer to the top of the search results page, and they help you enter into a conversation with potential customers. If you sell lighting products through your ecommerce site, write blogs on lighting design tips. If you sell makeup, write about tips for getting the smoky eye look. If you sell craft tools, maybe include some DIY craft tips. Blogging is a great way to reach out to customers on a personal level. Blog about your ecommerce products and then post the link on Facebook and Twitter. This will encourage others to read your new blog post.

People are shaped by the likes and dislikes of others around them, so social commerce sites like these encourage people to see what their friends are interested in, and inspire them to search for similar products. Adding the social aspect to your ecommerce business will help you reach out to more customers through these unique social commerce channels. For more assistance with ecommerce marketing techniques, contact Infigra Ecommerce. We are dedicated to providing ecommerce services and solutions with 100 % customer satisfaction.

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Online Marketing Strategies for Your Ecommerce Business

Marketing for your ecommerce site is crucial when it comes to making big sales. You want your customers to keep coming back for more, but you don’t want to hassle them too much. Here are a few online marketing tips that will encourage ecommerce sales and keep your customers coming back.

Texting:                                            

In 2012, text marketing has been a big part of ecommerce marketing strategies. People check their phone more often than email, so when you text promotional deals and offers to customers, they are more likely to see it right away. It’s also easier to respond to a text, so it’s very likely that a customer will respond positively to your message. Your ecommerce business should send texts to customers offering deals and discounts. If you send a text about a deal that lasts for a limited time only, the customer is likely to receive the text and respond promptly; they want the discount and they don’t want to miss the opportunity. Another way text marketing works is that it gives your ecommerce business important information about a customer. For instance, you could send a text that asks “What is one of your favorite hobbies” and offer a gift card in exchange for the answer. If a subscriber responds “running,” then you now know what products that customer is going to be attracted to and you can market accordingly.

Mobile Marketing:

In this day and age, the tablet and the smart phone have taken over. In a recent article entitled “5 Effective Online Marketing Tactics for 2012,” Armando Roggio stated that there are 90 million smart phone users and 24 million tablet users in the U.S. Mobile marketing, therefore, is a big marketing technique for ecommerce businesses. Make your ecommerce site mobile friendly. Make sure customers can view your website across different mediums of technology. Lots of people are shopping on smart phones and tablets because it’s quick and convenient; don’t lose all that business with a site that can’t translate onto a mobile device.

Email:

Email marketing works very well for customers who have a habit of abandoning shopping carts. Your ecommerce company should invest in having trigger emails sent to customers who abandon shopping carts, offering them free shipping or another incentive to get them to buy. You can also send trigger emails to customers who do make a purchase, offering them a discount on their next purchase. These emails could also send products suggestions and recommendations.

Videos:

People love watching videos, especially if they are quick and captivating. Include videos on your ecommerce site to attract customers. They can be funny, informative, or interesting. People are more likely to watch a clip than read an article, so videos can help people get more information on your ecommerce business. They can also allow the customer to see a product more closely, if you include how to videos about your products.

Online marketing is the best way to get more traffic on your ecommerce website. Attract customers using email, mobile marketing, texting, and videos. It will make all the difference for your ecommerce business, now and for the years to come. But remember, the internet is always changing. Keep looking out for online marketing trends so you can keep up with the competition. For more online marketing tips and ecommerce strategies, contact Infigra Ecommerce. We are dedicated to meeting all your ecommerce needs and providing the best ecommerce solutions. 

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Freshen Up! Keep Your Ecommerce Site Up to Date

When you first started your ecommerce business, everything was new and exciting. You made sure that your business’ debut was flawless, that the ecommerce site was alluring and efficient, and that the content of your web pages was relevant and eloquent. But as time goes on, we let the appearance and content of ecommerce sites fall to the wayside. It’s natural to fall behind on updating your website, but your ecommerce site is one of the most important aspects of your business. Here are a few tips on how to maintain a fresh, exciting, and relevant ecommerce site.

Out with the Old: Make sure someone does a weekly clean up of your ecommerce site. Go through all the web pages and make sure the content is up to date. Get rid of old promos or deals, make sure all the product images are accounted for, and make sure nothing incorrect is listed on your site. For instance, if a product is out of stock, make sure it isn’t listed for sale. All the information should be correct and up to date.

In with the New: It’s important to have a steady influx of new products. Customers always want to see the new material, and if you have new items regularly they will keep coming back for more. Have a specific page for new products and maybe write a blog when you get a new item in stock.

Change it Up: When you first opened your ecommerce store online, the website design trends may have been different. It’s important to keep up with the trends and consider switching around your design a bit. Experiment with different design themes to keep your site looking current and fresh. Change some of the navigation features and page layouts. When the holidays and seasons are changing, change the skin of your web pages to match. People will appreciate the vibrancy of a holiday inspired site. Website design is always changing, so your ecommerce site should be changing, too.

Rotate Promotional Deals: It’s important to change the deals you are offering on your ecommerce website. If visitors see the same deals on your site week after week, they will stop noticing the offers. Changing up the deals each week gives the customer something new to look forward to.

Blog Away: Blogs are a great way to keep the content on your ecommerce site fresh and exciting. Update your blog weekly with new product information, details on new items, or tidbits of advice. Create a discussion with your blog and check the responses regularly so you can respond to your customers.

Keep Up with your Competition: Check out your competitor’s ecommerce sites regularly. If you see them offering deals and promos on the same products you have, try to match the deals. If you are unable to do so, at least consider the effect this competition will have on your business.

Cleaning Up House: Every 3-5 years, do an entire re-design of your ecommerce site. Consider web design trends, your competitor’s ecommerce sites, and any new angles you want to approach your business from. If your website design looks more than five years old, it won’t get nearly as much traffic as the trendier sites.

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To Sell or Not to Sell?

Looking to start an ecommerce business but unsure of what to sell? Read Armando Roggio's article 3 Tips for Deciding What to Sell Online.

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Improve Product Photos on Your Ecommerce Website

For customers shopping in ecommerce stores, product photography is of utmost importance. It’s the closest thing the customer has to actually seeing the product in person. If the photo is blurry, misized, inaccurate, or placed on a distracting background, it is going to negatively impact your sales. You want to earn your customers’ trust by showing them an authentic product with a high quality photo. A customer is much more likely to purchase a product if they can get a clear picture of it. Here are a few guidelines when it comes to improving product photos for your ecommerce business.

Do you have good photos? Starting with a high quality image is the way to go. Find a nice camera, tripod, lighting equipment, and start taking multiple shots of your products. Get different angles and use different lighting. If you aren’t too good with a camera, it’s worth it to hire a professional. Remember, the photos are the product to the customer. If the photos don’t look right, the customer will think poorly of the product, too. Your images should have a high resolution so they appear crystal clear to the online shopper.

Give them the full 360: The customer is going to want to see the product from a variety of different angles, so make sure you put multiple photos of your products shot from different angles on your ecommerce site. Include viewing options from the side, the back, and the front. Include zoom in and zoom out features so the customer can examine the product closely. It doesn’t hurt to have videos that show your product in use either. This will let the customer see the product in motion.

Backgrounds: You products should be backed by clean, plain backgrounds on your ecommerce website. The focus should be on the product and on the product only; even a grey background can be too distracting. It’s best to stick with white. Also, make sure you use clean cutouts for your photos. Avoid those pixilated cutouts that make the image look fake and of poor quality.

To the online shopper, the photos are as close as they get to the product. Don’t lose a sale because your photography doesn’t do justice to your inventory. Make the time and effort to provide high quality photos for your ecommerce business. For more ecommerce solutions, contact Infigra Ecommerce. Whether you have an ecommerce business already or you are trying to start one, we are dedicated to providing assistance for all your ecommerce needs.

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Ecommerce Start Up: How to build the foundation for a successful ecommerce business.

Many people are attracted to the idea of starting an ecommerce company because it seems like an easy way to make money and start a business. There aren’t many initial costs, you don’t have to pay for a store or an office, and the start up time can be as short as a month. But there are a few things potential ecommerce merchants should keep in mind when starting their ecommerce business. Here are some tips on what your ecommerce business needs to get started.

Please the Customer: The first thing you have to remember, and one of the most important things in an ecommerce business, is customer satisfaction and dedication. Since you don’t get a lot of face to face time with your customers and there is not brick and mortar store to draw their attention to, all you have is the reliability of good customer service. Customers want the shopping process to be easy and painless, and they want their products to be shipped promptly. If you are able to provide excellent customer service from the start, you can start building a loyal consumer base from the get go.

Reach Out to EBay: When starting your ecommerce business, use a reputable online marketing channel like eBay or Amazon. You can start selling your products before you hire a web designer and start working on your own ecommerce sites. Creating an account with one of these marketing channels is easy and reasonably priced. They will also be good to use throughout the lifetime of your ecommerce company, so you might as well get on board with one at the start.

Quality Content: When you first start out, you won’t have the money to spend on search engine optimization. You’ll have to do it the old fashioned way and create high quality content using key search words. Don’t use item numbers or abbreviated terms to describe your products, but instead create unique descriptions. This will not only help you on the SEO front, but it will also help your customers. Quality descriptions encourage them to buy and also help delineate differences between products. They will pay more attention to a vivid description than a product number.

Ecommerce businesses are a great way to make money and stretch your business legs in an online forum. It gives you the satisfaction of owning a business and also has the potential to acquire a large consumer base. But before you can make it big in the ecommerce world, you have to start with the baby steps. Following these tips will help make a solid foundation for your ecommerce business.

For more ecommerce solutions and strategies, contact Infigra Ecommerce. We are dedicated to helping you start an ecommerce business today.

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Five Keys to a Successful Ecommerce Website

Five Keys to a Successful Ecommerce Website

Opening a successful online retail store requires a few essential features. Online shopping has come a long way from its debut. Ecommerce stores are bringing in a lot more revenue and customers are more loyal and dedicated to online shopping than ever before. To take advantage of this new age of the ecommerce brand, there are five important things you need to consider when creating a successful ecommerce business.

 1. Rich Media: While ecommerce shopping is often more convenient and easier for the customer, there are certain advantages that an online store doesn’t have. For instance, the customers can’t see the products and examine them the way they could in a brick-and-mortar store. For this reason, it’s important to use rich, high quality media when showcasing the products on your ecommerce site. Clear product photography allows the customer to see exactly what they are buying; a customer is more likely to buy a product that has a high quality photograph than a product that they can’t see clearly or observe properly. In addition to pictures, video media has become an important part of ecommerce shopping. Studies show that videos have the potential to boost sales considerably. If you create an informational or “how to” video for your products, customers can really get a feel for what they are buying.

To ensure that your media content is of high quality, hiring professionals is a good way to go. It may cost a little extra money, but rich media will boost your sales in the long run. Also, make sure your ecommerce site can be viewed across a variety of mediums. Lots of shoppers buy using their smart phones or tablets.

2. Fast Delivery: When customers shop online, they expect the experience to be efficient. More than having the photos and videos, the media has to download fast enough so that the customer doesn’t lose interest. You can’t have images that take a long time to download or videos that take time to buffer. Ecommerce is about efficiency; it means getting the products you want with the click of a button. Customers won’t wait for a video if it doesn’t pop up and start playing within a few seconds. You also want to make sure customers can navigate from page to page with speed, and the checkout process shouldn’t take long. The last thing you want to do is lose the customer at the final stage of their transaction.

3. It’s Personal: Making your ecommerce site personalized will make your customers feel like they are shopping at their favorite brick-and-mortar store. Recommendation engines are one of the most popular tools when it comes to making it personal in your online retail store.  Shoppers like to see that you remember what they like. They will also respond well to products recommendations; it makes them feel like they are in a place of familiarity on the internet. It’s also helpful to have a site that remembers your customers’ information, so that when they come back to make another purchase they don’t have to reenter all their shipping and billing information. The easier the checkout process is, the more likely the customer is to make a purchase.

4. Customer Service: Ecommerce thrives on the promise of good customer service. Since you aren’t getting that face to face encounter with the customer, where you could smile or make a good impression, you have to go the extra mile in customer support. Chat features help make the customer feel like someone is helping them with their purchase or an issue they may encounter. Assembly instructions or an instructional video for products is also a good thing to have in your ecommerce business. Returns should also be made easy. If a customer gets a product that they change their mind about, the return process should be as painless as possible. Since no one is there in person to help a customer with the assembly of their newly purchased product or answer any questions they may have, these customers service features can complete the online shopping experience and make them want to come back to your ecommerce site.

5. Payment Plan: Last but not least is a reliable payment plan. One of the scares of online shopping when it was in its earlier stages was credit card theft. Giving all your credit card information to the internet seemed like a dangerous thing. But now, payment plans like PayPal make it easy and secure to process payments. You will want a payment plan not only for the trust and convenience of your customers, but also for yourself as an ecommerce business person. You never have to deal directly with the credit card, and therefore avoid hardware security issues.

For more tips and ecommerce solutions, contact Infigra Ecommerce. We are dedicated to providing ecommerce solutions and services, and we can help you start your ecommerce business today. Contact us for a free quote. 

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Shipping Accounts: Do I Need One for my Ecommerce Business?

In an ecommerce business, shipping is the most important aspect of customer satisfaction. You can have great products, a strong consumer base, and a top notch website, but if customers aren’t receiving their shipments on time, your business won’t be able to grow. Investing in a shipping account with one of the top shipping companies (i.e. UPS, USPS, FedEx, DHL) is an efficient way to make sure your customers always get their products, and that you, as an ecommerce merchant, save money.

If you are a small ecommerce business that doesn’t ship large quantities of products regularly, you may not need a shipping account. But if you are shipping regularly, opening a shipping account can give you discounted rates. Shipping companies benefit from doing business with ecommerce merchants who do a multitude of shipping, so they will offer you discounts. Plus, the more you ship the better the discounts are. Handling all the shipping by yourself can be a lot to manage while you are focused on other aspects of your ecommerce business. Open a shipping account and place the orders in the reliable hands of a reputable shipping company.

Many shipping companies also offer free shipping labels. Shipping label prices can be high, sometimes $1.00 per label. With a lot of products to ship, that really adds up. Opening a shipping account will likely provide free shipping labels along with discounted rates. You’ll be saving money and time for your ecommerce business.

Another way to save money through opening a shipping account is taking advantage of competition. The competition between name brand shipping companies is high. If you ever want to switch to another company for better rates, capitalize on the competition. Use your shipment history as a reference and see if you can get better rates from a shipping competitor. If you are an ecommerce merchant who ships large products quantities on a regular basis, then you are the type of customer that the shipping companies are after. They will want your business and will probably offer you lower rates to make the switch from their competitor to them.

When you are running an ecommerce business with thousands of customers, you’re going to need to ship thousands of products. Open a shipping account to save money on shipping labels and shipping prices. Not only is it convenient and cost effective for you, but you’re customers benefit as well. With a shipping account, returning products is made easy. All you have to do is email the customer a shipping label, and they can ship their products back through the shipping company free of charge. This is a great feature to have in your ecommerce business, because returns happen often when people order online.

For more tips for ecommerce solutions and services, contact Infigra Ecommerce. We are a highly ranked ecommerce provider that can assist you with all your ecommerce needs. 

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How Much Growth Do You Want Your Ecommerce Business to See?

To start up a successful ecommerce business, it’s important that the foundation outside the internet is solid. Behind your ecommerce website are the physical products that have to be handled, packaged, and shipped to the thousands of customers who order from your ecommerce site. If these products are not organized and easily accessible, you are going to have trouble seeing major growth in your ecommerce business.

Every ecommerce business should have a well organized warehouse where the entire inventory is stored. The products should be kept clean and neat until the time comes to ship them. Keeping your items in a large warehouse with proper shelving and compartmental features prevents anything from getting lost, broken, or damaged. Make sure the warehouse space is also organized. Separate the warehouse space into compartments or shelves so that the products are easy to find. Organize the inventory by type or style (whichever suits you best) and number the rows of items alphabetically or numerically.

Organizing your ecommerce products in this way makes the shipping process easier and more convenient. When you print out your shipping orders, you will be able to tell where the products are located. If your shelves, for instance, are labeled numerically (i.e. 101 102, 103), then you can look at the shipping label sheet and see what needs to picked up starting with 101 and going to your highest number. You will be able to go down the aisles and pick up what you need as you go. This type of organization also helps when you are counting the inventory for your ecommerce business.

Infigra Ecommerce is designed to handle warehouse organization. We will help you manage your inventory, create a storage system, and assist with shipping labels. When it comes to growth in the ecommerce business, maintaining an organized warehouse space is one of the keys to success. It helps you take care of your products, find your items quickly, and ship products to the customer more efficiently. Good business in the ecommerce world means making the customer happy with high quality products and a speedy shipment. This is hard to achieve if your inventory storage is unorganized.

With an organized warehouse, your ecommerce business will see growth. Customers will be pleased with the speedy shipment and the condition of their products. An ecommerce business is only as successful as its products and delivery efficiency.

For more help with your ecommerce business, whether it’s warehouse organization or marketing techniques or anything in between, contact Infigra Ecommerce. We are dedicated to providing the best ecommerce solutions and services to meet your needs. 

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Which Ecommerce Platform is Right for You?

Your ecommerce website is your online store. It’s the place where you sell goods to the customer, putting them in direct contact with your brand and your products. But where is the best place for your ecommerce website? Before you can create your website, you have to choose an ecommerce platform. An ecommerce platform is the database where your ecommerce site is born. Take a look at some of your best options when it comes to ecommerce platforms:

BigCommerce: BigCommerce is one of the leading ecommerce platforms in the business, and one of the fastest growing. With over 25,000 successful online stores, their record speaks for itself. This platform allows you to sell on Google, eBay, facebook, and more. The pricing is reasonable and the employees are passionate about helping customers. Their team believes that you don’t need any prior training or knowledge of design or HTML skills to start an ecommerce business. They’ll assist you with setting up your ecommerce site. On their website, they have an online chat assistance feature and some introductory information if you are totally new to ecommerce. Their dedication to customer service makes them one of the best platforms to choose from.

Volusion: This ecommerce platform understands the importance of mobile and social commerce. They are enthusiastic, successful, and extremely helpful when it comes to starting your ecommerce website. They offer 24/7 support and free templates to get your ecommerce site up and running.

Miva Merchant: This ecommerce platform has been serving customers since 1997, when many people didn’t even know about online stores. They have sold over 300,000 licenses to ecommerce merchants and are still going strong. They offer features to help with order management, customer accounts, and enterprise security. They also have real-time shipping rates so that you can see exactly where your products are and how long they will take to get to the customer. This is vital in the ecommerce business, when it’s essential to make sure the shipping is being handled correctly and efficiently.

Shopify: This platform offers you a variety of professional, beautiful templates and also offers you the option to create your own from scratch. They are very user friendly and assist you in every step of the way when making your ecommerce website.

Magento: This free ecommerce platform has an impressive clientele that ensures you that they know how to do business. With clients like North Face and Office Max under their belt, you can be sure that they offer some of the best ecommerce services from a free platform. You have the option of the Community Edition, which is free, and the Enterprise Edition, which is reasonably priced.

Opencart: Opencart offers multiple shipping and payment methods, and it’s also a great looking site. You can sell an unlimited number of items and create an unlimited number of categories for your products. This platform also facilitates international sales by allowing you to accept multiple currencies and use different languages on your site.

Think about your ecommerce business—which platform is right for you? There are many more to choose from, and deciding how to start your ecommerce website can be difficult. For ecommerce solutions and services, contact Infigra Ecommerce. We will not only help you find an ecommerce platform to get started, but we offer a variety of other ecommerce solutions.

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Choosing an Ecommerce Platform

When choosing an ecommerce platform, it’s important to choose the service that will make your website the best it can be. Poor navigation, un-editable meta content, and unappealing templates are not the way to go if you want to attract customers to your ecommerce website. Keep these things in mind when choosing the ecommerce platform that best suits your needs.

Image Handling: When it comes to the ecommerce business, imaging is the first impression customers get from your site. You could have the best service or the easiest navigation system, but if your site has low image quality or poor image handling, the customer won’t even give your site the time of day. Choose an ecommerce platform that offers elegant, professional templates or the option to build your own. That way, you can have a good framework for your site and people will find it eye-catching and aesthetically pleasing. This alone may cause them to pause when they come across your site. You want to make sure that your ecommerce platform has the ability to handle product images. Make sure that a new URL isn’t created every time a new image is added. You don’t want it to be confusing to the customer if very similar products have differing URLs. Also, make sure the images are not distorted or otherwise flawed.

Easy Navigation: Another qualification for your ecommerce platform is easy navigation. You want your site to move fluidly from the shopping section to the shopping cart to the checkout and payment pages. You should also have a sitemap that makes it easy for the customer to move from one section of your sire to another. Sitemaps also allow you, as the ecommerce merchant, to see what pages customers are visiting if you use the Google Webmasters tool. Some ecommerce companies submit their sitemaps to comparison shopping engines so you can see how your page hits compare to other ecommerce sites.

Content Control: Content control is an important aspect of an ecommerce platform. You want to be able to change headings and descriptions so that you can market your products as you see fit. Ecommerce platforms that don’t let you change meta information aren’t giving you the necessary control you need over your ecommerce site.

Search Engine Friendly: You’ll also want to make sure the platform has filtered navigation so that your ecommerce site can be search engine friendly. Ecommerce platforms should also have some control over redirects and URL rewriting. In some instances, those things happen. But if an ecommerce platform has no control over those annoying redirects it will end up being a problem.

Starting your ecommerce business can be overwhelming. There are lots of things to consider, including which ecommerce platform is the best one for you. For assistance with your ecommerce business, contact an ecommerce provider like Infigra Ecommerce. We offer a variety of ecommerce services to help you start and maintain an ecommerce business. 

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Top Ten Marketplace Sites for Your Ecommerce Business

As an ecommerce business person, knowing where to sell your products online can be difficult if you don’t know your best options. Some online marketing channels will make you more money online in the long run, but reaching out to a variety of marketplace sites will expand your consumer base. While eBay and Amazon are the head runners in the online marketplace sector, there are others that can target your ecommerce needs more effectively. Start your online business today with one of these marketplace sites.

eBay: For ecommerce merchants, eBay is your best option in terms of finding where to sell your products. This is simply because there are really no limits as to what you can sell. Whether it’s an old antique that might only be worth a dime or an expensive car, eBay allows online merchants to sell their products through their online store. EBay also offers multiple pricing options; you can sell items at a fixed price or have customers bid on your items. Sellers pay an insertion fee to list their goods, additional fees for the number of photographs that display the product, and commission (a percentage of the sale price). EBay is one of the best options when it comes to making money on the internet.

Amazon: Amazon is second on our list of top marketplace sites. Amazon charges a $0.99 fee when your item sells, along with an 8 to 20 %commission. Amazon is another great marketing channel because it also allows ecommerce merchants to list a variety of products. It is more limited than eBay, however. For instance, it’s harder to sell less valuable items on Amazon because the selling prices are high. That being said, your items will reach millions of customers because Amazon is the global leader in online book sales. Buyers will be visiting Amazon for books and are likely to see your products there, too.  

Etsy: Etsy is the world’s handmade marketplace. This site focuses mainly on selling vintage and homemade items, so it’s great is you’re looking to make money online for an original product. This is a great place for all you creative and inventive ecommerce merchants. If you have your own line of photography or a collection of vintage jewelry, this is the place for your ecommerce store. Etsy also lets you sell commercial crafting supplies. There is no membership fee for Etsy; you only have to pay $0.20 to list an item for 4 months, or until it sells, and also 3.5 % commission.

Craigslist: The great thing about Craigslist is that it’s free! It may not be the most aesthetically pleasing site, but it’s a great way to make money online. You can list your price and get in contact with the customer directly. One drawback is that you can only post listings in the sections designated for the geographic area to which your product applies. If you have a bunch of furniture that you want to sell, you will only be able to reach out to the people in the surrounding metropolitan area. This may be a downside, but keep in mind that Craigslist gets a lot of customers. People are always looking for an easy way to buy goods, and with Craigslist shipping isn’t an issue. Customers come inspect the product and pick it up when they are ready to buy it. For those items that you can’t seem to sell on the larger marketplace sites, post a free ad on Craigslist and see if anyone goes after your offer.

Svpply: Svpply is an online marketplace dedicated to the social networking side of ecommerce. Members of Svpply share products with other consumers. As an ecommerce merchant, you can include a Svpply button on your site so that when a customer likes your product, they can click the button and share it on Svpply. This will create a product page for your item that will reach other customers who browse svpply.com.  

Ruby Lane: Along with Etsy, this is another site that helps ecommerce merchants looking to sell art, jewelry, vintage items, and collectibles. This site does really well when it comes to customer service and usability. It also does really well among consumers; vintage goods and art seem to be a hot commodity these days.

Atomic Mall: “They’re Kind of a Big Deal,” as their slogan says. Atomic mall allows sellers to post a wide variety of products for a reasonable price, and buyers can bid or buy products listed in the online stores. You can create your own online store for a small initiation fee, and then a monthly fee depending on the type of account you create. Small commission is also charged for the products you sell.

 Envato: If electronics are you game, Envato is the right marketplace for you. They’re dedicated to selling digital goods like Wordpress themes or flash players. Incorporated in 2006, they now have 500,000 users, sellers and buyers.

Froomerce: Froomerce is another social media outlet for ecommerce merchants. This site has a facebook app that allows you to make a facebook store. You can see what customers are interested in buying and also make sales right from your facebook wall. Social networking is a great way to promote your ecommerce business because sites like facebook can show you exactly what the customers’ interests are. Froomerce capitalizes on this concept with its app store that allows merchants to market across web, social media, and mobile channels.

Storenvy: At Storenvy, you can create your own online store for free. Customers and sellers can interact with one another through this online mall experience. When customers browse storenvy, they can pick favorite stores and share them with fellow users. This is a great way to market your ecommerce business on the web.

When it comes to online marketing sectors, it’s important to take advantage of the right options. If you’re selling computers, perhaps Etsy isn’t the place for you. If you’re looking to sell locally, Crasiglist is a great option. If you want to sell just about anything, start posting on eBay. Keep in mind that you can take advantage of more than one marketplace site. Also, never underestimate the power of social media networking. Figuring out the right outlet for your ecommerce store can be difficult; that’s why Infigra Ecommerce is here to help with all your ecommerce site services and solutions. Contact us today for a free quote.

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Ecommerce Listing Solutions with Infigra

When posting listings for your ecommerce products on Amazon, there is no official solution for listing large numbers of products. You’ll have to put together your listings and name the condition, title, and price of your products. Tasks like this take away time and effort that could be spent in other aspects of your ecommerce business. Contact Infigra Ecommerce and we will provide you with listing solutions to increase the efficiency of your ecommerce business.

At Infigra, we believe in making the listing, ordering, and shipping process as easy for you as possible. If you are looking into starting an ecommerce business, you have quite a task ahead of you. Posting listings of products, organizing the orders, and printing shipping labels are all mundane tasks that take a lot of time and effort. They are also some of the most important aspects of your business. If you cannot guarantee customer satisfaction when it comes to the shipping and handling of their products, your business will suffer. Don’t stress, just call Infigra. We will not only handle your Amazon listings, orders, and shipping all in one, but we will also assist you with listings for additional online marketing channels, like eBay, Newegg, and Google.

Once Infigra is a part of your ecommerce team, you’ll have time to focus on the other aspects of your ecommerce business, like marketing and promotion. Infigra retrieves the Amazon orders for you. We organize the orders, put all the shipping information in one place, and then create shipping labels that are easy for you to print and apply. If there is an issue with a shipping label, all the information is organized in one place. That makes it easy for you to go back and find the problem quickly. We’ll also connect you with other online marketing channels, including personalized websites that will target the sale and promotion of your products specifically.

Infigra provides the connection between you and your ecommerce customers. We act as a partner, meeting your ecommerce needs and assisting you with all your listings and orders. We will also expand your consumer base by connecting you to eBay and other online marketing channels. Choose Infigra as your ecommerce business partner. We offer the best ecommerce solutions and guarantee customer satisfaction.

Make the connection with Amazon, eBay, and Infigra. Contact us today and get a free quote.

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Turbo is Only as Fast as You Make it

Selling a bulk of inventory on eBay takes a lot of time. Having to upload items one by one would take ages, and writing descriptions would take even longer. That’s why eBay offers turbo lister: a listing manager that allows you to list large quantities of inventory on eBay quickly and efficiently. You can organize your items, create templates, and save tons of time. Turbo lister is a great feature on eBay, but you (as the ecommerce businessperson) still have to do all the work.

Sure, you can read the 243 page user guide for turbo lister and start listing items in bulk. But with Infigra Ecommerce, we’ll do all the listing for you. If you aren’t computer savvy, turbo lister can be difficult to master. Some features are simple, others are more complicated. If you’re more of a business person and less of a computer whiz, Infigra can take care of all your listings without you having to lift a finger. Infigra Ecommerce is dedicated to serving your ecommerce needs. We target online marketing channels, like eBay, and make sure your products are the ones that customers are attracted to.

With the Infigra Ecommerce server, we create multiple titles for your products to increase the “searchability” of your items. We also create temples to market your products with professional looking graphics and high quality colors. Making templates on eBay costs money; finding high quality graphics and fonts for your products can be costly, and it also takes some knowledge about computers. With Infigra, you don’t have to worry about graphics or titles for your products. We create unique templates for your products as part of our ecommerce site services.  Have confidence that we’ll market your products in the best way possible.

Infigra not only helps ecommerce business owners list large numbers of items on eBay, but we also post listings on other sites to increase your sales opportunities. We post on Amazon, Newegg, Google, Buy.com, and many others. We also create our own ecommerce sites to specifically promote your ecommerce products. Listings for your inventory will appear on a variety of online marketing channels with professionally designed templates and high quality photos. While turbo lister requires work from the ecommerce business owner, Infigra will take care of listings while you can focus on running your business.

Getting an ecommerce business started can be a daunting task. Don’t hesitate to contact Infigra for help with online marketing channel listings and other ecommerce needs.

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Marketplace Solutions with Infigra Ecommerce

When selling your inventory in online market places, handling the shipping, listing, and orders by yourself can be a daunting task. But with Infigra, entering the online marketplace can be a cinch. We offer marketplace solutions to sell your inventory in a quicker, more efficient manner. Here are our marketplace strategies that will assist you in all of your online marketing needs.

First, Infigra manages the entire internal inventory. Using our system, we provide easy tools that allow you to create your own listings on eBay and Amazon. Then, we create smaller, more specific sites to sell particular segments of your inventory. For instance, if your product is lighting equipment, we can create sites to target floor lamps, bathroom lighting, and outdoor lighting separately. We also create one big site to include all these products. This way, you are not only getting customers from online marketing channels, but also from your own ecommerce sites.

Once people start ordering your products, Infigra organizes all the inventory records in one place on the internet. You can easily see the orders and print the shipping labels with the press of a button.  No matter where the orders are coming from, eBay or Amazon or one of your websites, they all end up in one convenient window. Organizing shipping labels can be tedious. One person can’t do more than one hundred in a day. But with Infigra, all your orders can be viewed and printed simultaneously. If there is a problem with a shipping address or an order placement, it can be easily remedied.

When considering maximizing your profits in the ecommerce market, consider Infigra. We offer the best marketplace solutions. Infigra manages your orders in an organized and efficient way that makes it easy for you to sell your inventory, ship the products, and increase your profits.

For more assistance with your ecommerce marketing needs, contact Infigra today.

Infigra is a New York based ecommerce marketing company and ecommerce solution provider. We are dedicated to providing the best customer service to fit your ecommerce website needs. At Infigra, we help customers sell their products through ecommerce websites. We provide consultation services to provide you with the best ecommerce solutions. Through ecommerce marketing, we can process your sales through a variety of ecommerce website channels.

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What is an ecommerce website?

Ecommerce is anything that has to do with selling products, offering services, or exchanging information through online transactions. The birth of ecommerce transferred the entire shopping experience to the internet. Nowadays, people can get on the web and purchase products with the click of their mouse. But the concepts of shopping in a brick-and-mortar store are still present: people want a pleasant experience, good customer service, and an appealing visual.

For ecommerce merchants, your ecommerce website is your store—the place where your customers will obtain first impressions, receive customer service, and hopefully purchase products; it’s the platform where your products will be viewed and purchased online. But in order for your ecommerce site, and your ecommerce marketing business, to be successful, it’s important to keep these things in mind.

Aesthetic: Your ecommerce site is your store; therefore, it has to be neat, organized, and aesthetically pleasing to the customer. You wouldn’t walk into a brick-and-mortar store that looked messy, grungy, or unorganized, would you? You want customers to be attracted to your ecommerce website, so make it look neat. Target your customers’ interest based on your product. For instance, if you are selling makeup, your customers will probably be women; make the ecommerce site pretty and flowery. If you are marketing for men’s cologne, make it look sleek and modern. There are several ways to achieve an alluring and attractive ecommerce website. Contact a website design team like CODANK for assistance with creating the ideal ecommerce website.

Easy Navigation: Customers like to be able to shop with as much ease as possible. If your ecommerce site is unorganized or hard to interpret, they will move right along to your competitor’s ecommerce site. Make sure that you organize your pages into categories using a sitemap. That way, they can pick what they want to buy and get to the checkout process faster. Speaking of checkout, make sure your ecommerce site has a quick and easy checkout process. The last thing you want is for a customer to be ready to check out, and then abandon their cart because they were confused by the checkout process.

Make Your Site Secure: One of the drawbacks to ecommerce marketing is security issues. Putting all that personal information on the web can strike fear in the hearts of your customers. Buyers won’t want to visit your ecommerce site if they feel like they are on an insecure website. Luckily, there are ways to make sure your ecommerce site is secure. Ecommerce site owners should invest in getting an SSL certification.  Also, make sure you have acceptable payment options, like PayPal and credit card transaction capabilities. Learn more about the benefits of SSL certification on Infigra’s blog.

Customer Service:  Because your ecommerce website is online, you won’t get the benefit of face-to-face interaction with your customers. Websites can come off as cold and impersonal because no one is there to smile and speak to the customers. Customer service is a huge part of any business, and you want to make sure that your customers aren’t missing out on anything when visiting your ecommerce site. Plus, all it takes is one bad experience for a customer never to return. What’s even worse is that they could give bad review to their friends or give a review on the internet that will give your ecommerce site a bad reputation.

An ecommerce website should be efficient, professional, and visually pleasing for your customers. Although they are accessing your ecommerce business from their home computer, make sure they are getting the full benefits of shopping at a brick-and-mortar store.

For assistance with your ecommerce marketing needs, contact Infigra today. Check out our homepage at http://www.infigra.com