Shopify Expands its 'Shop Pay' In-Stream Payment Process to Facebook and Instagram Shops
Shopify has announced a new integration with Facebook which will enable Shopify users to purchase items via its 'Shopify Pay' payment system when buying in Facebook and Instagram Shops. We’re expanding Shop Pay - the fastest and most secure way to shop online - to all Shopify merchants selling on Facebook and Instagram. With Shop Pay now available as a fast and secure payment option on Facebook, people also get access to industry-leading order tracking and carbon offsets from their deliveries.Similar to Amazon's One-Click purchase process, Shop Pay is an accelerated checkout solution, which enables Shopify customers to save their email address, credit card, and shipping and billing information in the app so that they can complete their transactions faster whenever they're directed to the Shopify checkout. Shopify Pay already sees significant usage, facilitating more than 137 million orders in 2020. Facebook and Instagram shops could be a major advancement for Facebook's eCommerce push, providing more ways for users to revert to a transaction process that they trust when buying through its platforms.