Feb 15, 2017
The company also debuted two other products on Wednesday with brands like Neiman Marcus and Macy's already on board.
Pinterest has a lens that will show you pins for similar products of a picture you took. Think of it like the Shazam for product discovery on the platform.
The visual search tool, dubbed Lens, allows users to search by using the phone's camera. Take a picture of a clock, for example, and Pinterest will show various clocks to decorate a home.
Think about the potential to tie commerce to real world user habits - taking photos.