Vending my first 2 big shows at ELEKTRICITY tonight and tomorrow! If you’re local come hang and see what new items I have 🤗 They are being released in person tonight 🤭
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Vending my first 2 big shows at ELEKTRICITY tonight and tomorrow! If you’re local come hang and see what new items I have 🤗 They are being released in person tonight 🤭
How Did EDM Evolve and How Did It Finally Reach India?
The popularity of EDM concerts and shows has seen an upward journey in the past few years. This Electronic Dance Music (EDM) has got many young people to follow it and love it. It has hit just the right string with them. But let have a look at the past of EDM today. Let’s look at how it grew. The first time it started gaining popularity, and its evolution to this year of 2019. Today, EDM is a type of music or a genre that is loved by many. It is not to be confused with the disco routine that you would hear in the eighties. Today’s night clubs have a great combination of music with some extra ordinary DJs managing the consoles.
Every year, in India, there is a plethora of events that happen. These music festivals are recurring that happen once in a year and some of them even in smaller size, across the country. These EDM shows, whenever organized always see a huge demand in ticket as the fan following flows in millions just in India today. These concerts may sometimes be pure EDM or can be a good mix of pop, rock, techno, electric, trance, pop and so on.
EDM came around in the year of 1970 and the decade that followed. Those were the times when ‘the discos’ were very popular. Going for a partying with your mates usually meant going with your friends to the disco to shake a leg with them. In the 70’s the music that was popular was known as the synth pop or disco EDM. It had drums and electronic instruments that created well synthesized beats and rhythms to give a good effect. One of the top EDM songs back then was “I feel love” by Donna Summer, in the year 1977. A great combination of both music genres together, this song was just apt for people to groove and swing to while dancing on the dance floor, as we spoke earlier.
After a good stint in the 70’s, the popularity chart saw the disco genre go down a little. However, EDM was still very popular among the generations and it was only going to rise in popularity worldwide. The drums and the electric synthesizers started to be used in more frequency and this was just as the time when the computers and the internet was growing bigger.
In the nineties, EDM started to have its own subgenres which are the techno, house, trance, pop, hard style dub step. The audiences welcomed these also with open arms. Slowly and steadily, the top EDM songs also became popular in the European music industry.
Today, the scenario is completely different. With the boost of internet that connected all the parts of the world together into one big web, listening to songs from other side of the country isn’t a tough task anymore. You do not have to wait for the record or the cassettes to come out and or when they go out of stock. Just one song is uploaded on the YouTube channel of the artist and you can listen to it as many as times you want. These arts also do worldwide EDM concerts for people to get an opportunity to listen to their favourite music and artist, live.
The Rise of EDM And Its Acceptance
We have all seen the popularity of EDM concerts rise in recent years. EDM or the Electronic Dance Music is has hit the chord more with the younger generation. But have you ever wondered as to where the story of EDM music actually began from? How did they become so popular in the first place and how did it evolve? Today, EDM is a way separate genre than the usual disco that we were familiar with in the movies in the 80’s. Today, the night clubs that we go to have a beautiful mix of both, and the DJs manage both beautifully.
In India, if you check out the list of music festivals happening in a particular year, you will notice that they are more like EDM festivals. With most generation really getting into EDM, the demand for the music has hit the roof. These concerts have all the subgenres in electronic, like the pop, techno, electric, trance, rock and pop etc. EDM is actually a combination of all these together.
Well, the origination of EDM goes way back to the 1970’s when it was the disco genre which was very popular. If you wanted to party, you would find people going to a disco for some grooving. So, it was the synth pop and disco EDM in the 1970s. it used drum machines and electronic instruments to create synthesized rhythms. Back then when “I feel love” by Donna Summer released, it sold like hot cakes back in the year 1977. This song was a typical combination of both music genres discussed earlier, which made is a perfect number to shake a leg on.
As we moved to the 80s, the popularity of the disco music came down a little but EDM still topped the charts, worldwide and not just United States of America. This was the decade where drum machines and synthesizers appeared more in frequency. This was when MID its electronics got more advanced at this very time, the computers were also on the rise in terms of popularity.
When we entered the most talked about 1990’s. All the subgenres of EDM like techno, house, hardstyle dub and trance and, the drum and bass. Since EDM shows itself were so popular back in the nineties, the other newer subgenres got accepted by the crowd with open arms. This intron made EDM a big part of the European music industry.
And then when we entered the 21st century, by this time tickets to EDM concerts used to sell like fire. We all the how popular international level DJs like Madonna, David Guetta, Pink Floyd and Daft Punk got. They are very relevant today too.
If you see in India, there are many music festivals that happen in the country around the year. EDM became more and more popular in India when MTV came to the country. People got to explore more type of music and they began enjoying it too. It gave them new things to change their taste in music with and they loved what they heard, which has carried on to today’s young generations too.
Looking for some Atlanta area people to follow and meet up with at shows, anyone got recommendations?
Well the pill scene was fun while it lasted.
Are EDM Live Shows Inherently Limited or Do They Have Greater Potential?
By Clyde Smith (@fluxresearch/@crowdfundingm)
While EDM DJs have been accused of creating music and then simply pushing play in live performance, there's obviously more to EDM shows than that. Though certain styles of acts are currently popular, EDM performers can range from groups that look like rock bands to acts that are one guy in a mask standing behind an array of equipment. But even the seemingly dominant style of performance based on a dj or two along with a light show reveals the flexibility and the potential of EDM performance.
The push play controversy was relatively mild but focused on whether or not EDM dj's were doing much of anything during live shows besides pushing play and occasionally twiddling some knobs.
Deadmau5 Cthulhu Sleeps Hakkasan w/ mau5bot 06/24/2013
Though much of that discussion focused on what dj's were doing with gear during live shows, it also touched on the nature of EDM performance that has seemingly become a standardized approach.
Default EDM Mode is Not As Simple As It Looks
The default mode for EDM performance largely seems to be a dj with a light show. But this works well for a number of reasons. Certainly at its most basic it satisfies the joint requirements of a live show with the dj as the live source, symbolic or otherwise, and the lights as the show.
Synced audio and visuals are powerful when they link a crowd. They have the bonus effect of offering a shared experience for those using drugs and those who aren't that might otherwise have radically different experiences. Combine that with fashion that makes fans part of the show and you have a total experience that belies the seeming simplicity of the dj with a lightshow.
But There Could Be So Much More
Obviously there are additional modes of EDM and electronic music performance than the dj moving a crowd augmented by lighting but that model lends itself to considering the possibilities rather than the limits of EDM performance.
Collaborations, Crossovers & Additional Performers
Though the presence of the dj is key to making it an EDM performance, most EDM is open to multiple interpretations and could easily be used to drive musical theater or dance performances. Though this may lead to contempt from many sectors such developments are already going mainstream in the form of performances combining or connecting EDM and R&B.
The Fan as Part of the Show
EDM fans are already part of the show and certain styles of fashion have become institutionalized in mainstream EDM. Given that event coverage often features fans, making them a more important part of the show and encouraging their creative participation offers interesting potential. Kind of like Burning Man setting up camp in your audience.
The Stage Set as the Show
Major EDM acts are already putting real money into stage elements. But more could be done in terms of making that the show especially if one considers the potential of robotics and the like. However stage sets and lighting can also draw together all the elements described above. The current dominance of light shows and relatively limited size of DJ's makes it easy to imagine additional performers. The ability to project images of the crowd or to have crowd activities affect lighting brings them in as well.
The Danger of the Electronic Disneyfication of Music
The above possibilities could certainly focus on helping to build community on a mass scale, involving the audience in the show and expanding the realms inhabited by EDM. But they also point to the now inevitable process of Disneyfying EDM.
Just as hip hop somehow became safe for big brands, EDM is also making the shift at a rapid pace. Major investors and a growing festival scene in the States are helping to set the stage for EDM shows with branded DJ masks and the like.
It's quite likely that the things I describe above as "possibilities" are already occurring or in the planning stage. It would be nice if some of those directions led to new things beyond simply sucking as much money out of the phenomenon as possible.
Krewella from the back