#eduard hoffman

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Mordenist Typeface Foundary,  'Die Neue Haas Grotesk' and 'Helvetica'

[typenerd]

HELVETICA GOES HOLLYWOOD POSTER 

Photography: Gary Hustwit Helvetica Film 

[anranger]

Helvetica was created by Max Miedinger and Eduard Hoffmann in 1957.

Several different companies use Helvetica including; American Airlines (former logo), American Apparel, Urban Outfitters, IRS, EPA, Samsung, NASA (on the spaceships) and many more.

Massimo Vignelli stated that Helvetica was modern clean and clear, it was like a visual disease.

Rick Poynor said that the use of Helvetica has become the default type and this needs to change.

Wim Crouwel stated that he is likes the clarity and legibility in a font which is why he chooses to use Helvetica.

Matthew Carter mentioned that it is hard to improve Helvetica, as it is just seems exactly right.

Alfred Hoffmann (Eduard Hoffmann’s son) showed the first trials of the font and spoke about his father’s work.

Mike Parker stated that Helvetica is such a strong font, it’s a letter that lives in a powerful matrix of surrounding space.

Michael Bierut said that Helvetica is just like air, it’s just there.

Leslie Savan believes that a font has to have 3 things; Characteristics, Accessibility and Transparency.

Jonathan Hoefler stated that Helvetica says everything which is the reason it has such a strong appeal, and it is too hard to evaluate or improve.

Tobias Frere-Jones felt that Helvetica is the ultimate typeface due to everyone being very aware of the font and that its classic modern.

Erik Spiekermann said that Helvetica answered to the high demand, and is like the current default typeface.

Neville Brody believes that Helvetica is the perfect typeface as it is clean and you are destined to fit in therefore it is the best weapon of choose for any company.

Lars Müller believes that Helvetica is like the perfume of the city, something that you never notice but if it wasn’t there, and then you would definitely miss it.

Stefan Sagmeister felt that Helvetica was a boring font, and when there is any sign which uses the Helvetica typeface, it says, “don’t read me”.

David Carson believed that there is a thin line between boring and explosive when using the Helvetica font

Norm only liked rational typefaces else it has too much expression; therefore, Helvetica was just perfect because you would just use it as it is. They said it will always look good if you use Helvetica Bold.

Michael C. Place said that he enjoyed the challenge of making Helvetica speak in a different way.

Vignelli believed that typography should be expressive and Helvetica makes this very difficult.

A lower case h is usually the starting point when designing a typeface because it tells you whether the letters will be serif or sans serif, the cup height and x height of the lettering and shows you the curvature of a letter.

The letters o and p show features, so the typographer is able to use the measurements from the ‘o’ for other round letters with counters or open counters such as ‘c’. Also the ‘p’ is round and straight and so will help with other letters such as the ‘d’ or ‘b’.

Helvetica is based on the typeface Akzidenz-Grotesk.

Helvetica was originally called Neue Haas Grotesk, however it was changed because it didn’t sound very good if it was intended to be sold in the globally.

Helvetica means ‘the Swiss typeface’ which was first going to be called Helvetia which is Latin for Switzerland, however after thinking that a typeface cannot be called a country, Helvetica was chosen as the final name.

I believe that Helvetica is one of top sans serif typeface because it is just simple, legible and strong, however it can’t be used for all occasion because sometimes it can just appear flat and life less.

Arial’s relationship to Helvetica is that Arial is just a variation which was created by Microsoft as they refused to pay for Helvetica.

[cinnamonideas]

¿A qué huele la Helvetica?

En 1957, Max Miedinger y Eduard Hoffmann se propusieron crear una nueva tipografía sans-serif para el mercado del diseño suizo. 

Su objetivo: crear una expresión altamente legible y completamente neutral del movimiento de diseño modernista a la que pertenecían. 

Este tipo de letra no debería tener ningún significado intrínseco, lo que permitiría destacar el contenido para transmitir el mensaje. Helvetica se ha convertido en la tipografía más ubicua y ampliamente utilizada en la historia. Es en este espíritu se ha creado el último perfume modernista.

Helvetica, El aroma de la nada. - una fragancia destilada hasta los elementos más puros y esenciales para permitir que la persona, el contenido, transmita su mensaje con la mayor claridad posible

[stuartreed]