May 3, 2013
The 10 days project
full on creative campaign including a capsule collection and a marketing strategy for the e-commerce website styleriver.com
Zucker's, the designer sister came up with an innovative custom made, viral campaign based on the idea of 10 days guerilla website.
the campaign included an artist collaboration with contemporary artist Jennifer Abessira, viral video & limited edition collection hand signed by the designers. the collection was sold out less than 24 hours from launch.