Cable Onda Panamá moderniza su infraestructura para la provisión de video
Cable Onda Panamá moderniza su infraestructura para la provisión de video
Elemental Technologies anunció que proveerá un cabezal unificado de video a Cable Onda para que el operador ofrezca una experiencia mejorada de consumo de contenidos. La solución le permitirá ofrecer video bajo demanda, catchup-TV (ver los programas ya emitidos). La plataforma ya está preparada para video 4K.
Recientemente, Cable Onda incorporó servicios OTT y contenido móvil a su oferta 3Play. A…
Amazon fortalece el negocio cloud con la compra de Elemental Technologies
Amazon fortalece el negocio cloud con la compra de Elemental Technologies
Amazon continúa sumando nuevos negocios, y fortaleciéndose en los que ya está. En esta oportunidad confirmó la compra de Elemental Technologies, una start-up por la que pagará US$500 millones y que le permitirá transmitir videos en múltiples plataformas.
Esta adquisición le dará una herramienta para la distribución de video desde su plataforma en la nube Amazon Web Services (AWS), ya que la…
Отличная новость в том, что сегодня заканчивается рабочая неделя. А самые главные новости из мира – уже в нашем дайджесте.
Компания Amazon объявила о приобретении сервиса для производства мобильного видео Elemental Technologies, заплатив, согласно информации в СМИ, $500 млн.
Mozilla выпустила первую версию браузера Firefox для iOS-устройств для публичного тестирования. Пользователи Новой Зеландии…
Amazon Web Services agrees to acquire Elemental Technologies
Amazon Web Services agrees to acquire Elemental Technologies
Amazon Web Services has agreed to acquire Elemental Technologies, a Portland-based video processing startup. The deal is expected to close at the last quarter and the its value has not been disclosed. Founded in 2006, Elemental software simplifies the tasks for media and entertainment companies to take live and on-demand video destined for traditional networks like cable, satellite or…
Oregon Multiscreen Video Provider Fuels Digital Olympics
by Michael Keller
For die-hard Olympics fans around the world, this year’s games might seem to be the dawn of a new age. No longer will time zone differences, network broadcast schedules, workdays and other annoyances foil plans to watch their favorite events.
NBC, which bought sole broadcast rights for the U.S. market for a whopping $1.18 billion, will provide 5,535 hours of Olympics coverage across its various TV and online properties, including high-definition and 3-D video. For the first time, the network will stream live feeds for all events. Viewers will be able to watch less popular competitions like badminton and field hockey along with the marquee events like swimming or track and field.
Viewers watching that digital stream might be using one of hundreds of different digital platforms, from smartphones with a range of screen sizes to tablets, laptops and web-enabled Smart TV. Given this reality, the question is how can a single video stream fit onto a smartphone but also elegantly display on a high-definition TV?
The answer is that it can’t. That’s where Portland’s Elemental Technologies comes in.
“Our core technology is about converting video to formats for multiscreen display,” says Elemental’s Keith Wymbs, vice president of marketing. “We’re delivering the Olympics in more than 70 countries through a number of broadcasters, who have developed their own players and apps for their customers to view it in.”
TV broadcasters that bought rights to show the 2012 Olympics also own the rights to deliver digital content to other platforms within their exclusive service area, Wymbs says.
Besides NBC, the company is also working with CTV in Canada, a Japanese broadcast consortium, Terra, Latin America’s largest Internet portal, the UK’s BBC and Eurosport, an all-sport television channel broadcast across Europe. It will also provide Olympic coverage to a number of countries under the International Olympic Committee’s requirements for transnational feeds. In total, around 1 billion viewers will watch content supported by Elemental.
Out of one, many
Broadcasters feed a raw digital video signal into one of Elemental’s servers. The servers then process the live stream into outputs that are optimized for a number of devices or convert the feed into files for video-on-demand playback, depending on the functionality the broadcasters want to provide viewers.
Developers at six-year-old Elemental have figured out how to process and compress the live stream on the fly as well as making video on demand available much more quickly than was previously possible. To do it, CEO and cofounder Sam Blackman says they’ve used the chips developed for 3-D game rendering to process video.
“Dozens of versions of content are needed to cover the gamut of devices that are out there,” Wymbs says. “We’ve been adopted by broadcasters worldwide because we can do a lot in a small footprint. We can get the stream in and come out with dozens of outputs from one box.”
For video-on-demand playback, which is a core element to NBC’s online Olympic coverage at NBCOlympics.com, Wymbs says his company has developed a much more efficient process that has cut the amount of time it takes to generate multiple iterations of digital content from about six hours to 30 minutes. “By halftime, we can create highlights for those who missed the game,” he says.
Michael Keller is the Managing Editor of Txchnologist. His science, technology and international reporting work has appeared online and in newspapers, magazines and books, including the graphic novel Charles Darwin’s On the Origin of Species. Reach him at [email protected].
An Olympic Feat: GPUs Put London Games in Palm of Your Hand
This year’s summer Olympics will mark the third time London hosts the modern games, making it the first city to do so. But there’s another first in the works that will be felt well beyond Britain. For the first time, hundreds of millions of people will watch the Olympics on their smartphones and tablets. They’ll… http://goo.gl/hOJoK Reme Le Hane
