#eliminating duplicate content

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By removing the word “TechCrunch” from internal page titles, we were able to help each page appear more unique to the search engine spiders.

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By adding “no-follow” tags to unimportant page types (including tag pages, category pages and individual comment pages), we were able to minimize instances of duplicate content detection, while at the same time optimizing the use of the site’s crawl budget.

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In many cases, Google was automatically pulling the site’s slogan in place of each page’s meta description. Because this was resulting in duplication issues, we created unique meta description tags for each page on the site.